10 shops like Peppermayo for boutique fashion online

Where to find alternative shops like Peppermayo online

Peppermayo boutique offers a wide range of products including dresses, activewear, swimwear, intimates, shoes and accessories as well as books, technology and homewares. The Sydney-based retailer, which was founded in 2012 out of a small studio apartment in Paddington, now boasts a warehouse and HQ in Zetland.

If you already love the style and social-shopping concept of Peppermayo, you’ll be glad to hear that there are a number of alternative online shops with similar offerings. We’ve put together a list of 10 similar stores for you to discover right here.

Image: Peppermayo Instagram


1. Boohoo

Fashion doesn’t have to cost a fortune. Boohoo is the perfect alternative to Peppermayo that gives you access to thousands of styles at affordable prices. With hundreds of new men's and women’s styles every day, you’ll always be ahead of trends.

  • Free Super Saver shipping on orders over $40; Super Saver delivery usually takes up to 9 days to arrive
  • 28 day returns
  • 20% off for students

Go to

show main image for peppermayo - edited

2. Showpo

Showpo is the place for bright, fun and on-trend fashion. It is similar to Peppermayo as it offers the latest style at a competitive and affordable price.

  • Free shipping over $50
  • Accepts PayPal
  • 16-day returns accepted

Go to Showpo


3. Missguided

Another alternative that is similar to Peppermayo, Missguided offers the latest on-trend, celebrity-inspired fashion pieces. With style tips and over 150 new products each week, you’ll be spoilt for choice.

  • Free standard shipping on all Australian orders over $80
  • 15% off for students
  • 14-day returns via Parcel Point or post office

Go to Missguided

urban outfitters

4. Urban Outfitters

A US-based retail giant delivering lifestyle and fashion items. Urban Outfitters stocks everything from apparel for guys and girls, lingerie, footwear, unique book and gifts to technology and homewares.

  • Free standard shipping on orders over USD$50
  • Wide range of products including apparel and accessories and technology and home products
  • Stocks exclusive brands such as BDG as well as local and international brands such as Stussy, Lime Crime, Nike, adidas and Calvin Klein.
  • Gift cards available

Go to Urban Outfitters

the iconic


The ICONIC is one of Australia’s best online fashion destinations and on-point alternatives to Peppermayo. Stocking over 20,000 products, ranging from men’s and women’s fashion, footwear and accessories, whether you are looking for jeans, dresses, backpacks or a watch, THE ICONIC has something to suit your budget and style.

  • Free delivery on orders over $50
  • Free returns for 100 days
  • Live chat available
  • Subscribe to THE ICONIC newsletter to get a $10 voucher
  • Stock local and international brands such as Tony Bianco, River Island, Birkenstock, Finders Keepers, G-Star Raw, Converse and Running Bare.
  • Gift cards available

Go to The ICONIC



BNKR is the premier online fashion destination with a fresh selection of apparel, footwear and accessories from local and international brands. It is the only retailer that stocks the full ranges of C/MEO Collective, Keepsake and The Fifth.

  • Free delivery on purchases over $39
  • Subscribe to the BNKR newsletter and get 15% off your next purchase
  • Live chat available
  • BNKR offers brands such as C/MEO Collective, Jaggar, The Fifth, Brixton Hats, Quay and Jeffrey Campbell

Go to BNKR

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beginning boutique

7. Beginning Boutique

If you are after fashion-forward pieces at affordable prices, Beginning Boutique has you covered. Like Peppermayo, it offers items from some of the best Australian and international brands.

  • Free express delivery on all orders over $50
  • Free same-day courier delivery for orders over $50 sent within Brisbane
  • Free returns on full-priced orders
  • Like Beginning Boutique on Facebook to receive 10% off your order
  • Live Chat available
  • Stocks brands such as One Teaspoon, Abrand, Quay, Windsor Smith, The Beach People, Daniel Wellington and Status Anxiety.

Go to Beginning Boutique

asos 1


ASOS is a global online fashion retailer that offers thousands of labels and brands across men’s and women’s clothing and accessories, so you’ll always be ahead of the fash pack.

  • Free standard shipping on orders over $40
  • For returns, ASOS offers same-day courier pick, Australia Post drop off and Parcel Point drop off
  • ASOS sells over 850 brands including its own range of clothing and accessories for men and women

Go to ASOS

spell designs

9. Spell Designs

An Aussie alternative to Peppermayo, go to Spell Designs for all your boho and beach-inspired fashion needs. Cater to your inner gypsy with a wide range of hand-crafted jewellery, antique chains and bohemian-luxe fashions made from luscious silks, cottons and jerseys.

  • Free shipping
  • 100 day returns for full-price items and 30-day returns for sale items
  • Live Chat available during business hours (Monday to Thursday 10am-5pm, Friday 10am-3pm Australian EST)
  • Gift cards available

Go to Spell Designs

miss selfridge

10. Miss Selfridge 

Miss Selfridge is a UK retailer for young fashionistas and easy alternative to Peppermayo. For fun and flirty dresses, blouses, skirts and petite clothing, look to Miss Selfridge.

  • Free International delivery on orders over £50
  • 14 day returns
  • 10% student discount
  • Sign up to the Miss Selfridge newsletter to receive 10% off your next order
  • Gift cards available

Go to Miss Selfridge

Which of these alternative retailers offer free delivery?

Missguided - Free delivery on orders over $80

Urban Outfitters - Free delivery on orders over USD$50

The Iconic - Free delivery  on orders over $50

BNKR - Free delivery on orders over $39

Beginning Boutique - Free delivery on orders over $50

ASOS - Free delivery on orders over $40

Boohoo - Free delivery on orders over $40

Spell Designs - Free delivery on all orders

Miss Selfridge - Free delivery on orders over £50

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Sarah Neate

Sarah is our shopping & lifestyle publisher here at She'll help you find the perfect gift, an unbeatable flight deal, the hottest fashion sales and pretty much anything else you're looking for - all at a discount, naturally.

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