Since Netflix reached Australia, we’re pirating less

Angus Kidman 4 September 2015

Who needs the hassle of torrenting if you can watch something via streaming?

The number of Australians who regularly pirate movies and TV shows has dropped substantially since the introduction of streaming video on demand services, a new survey by consumer advocate Choice suggests.

The percentage of Aussies who use a subscription service has risen from 46% to 59% over the past 12 months. Of those, 55% say that they subscribe to an "Australian" service, though it would appear that Netflix, which launched here in February 2015, is included in that list, which confuses the issue a little.

Survey question2014 results2015 results
Never download or stream pirated movies or TV shows67%70%
Have pirated content33%30%
Regularly (at least monthly) pirate content23%17%
Use pay per view or subscription services46%59%
Subscribe to Australian services36%55%
Subscribe to geoblocked services8%10%

Interestingly, the number of people who subscribe to geoblocked services has also risen, from 8% to 10%. Clearly, once people are exposed to Netflix, many realise that the US service has more shows and sign up for a VPN.

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