Beauty product of the week: Shu Uemura Ultimate Reset Mask

Posted: 1 March 2019 11:13 am

Image: Instagram user shuuemura_artofhair

A hair mask that makes hay-like hair soft again.

Why we love this product

I'm one of those people who only gets a haircut about once or twice a year. I find that hairdressers always get a bit too "scissor happy" and chop off a lot more hair than I'd like and it takes me a while to grow it back.

But this means my ends get rather damaged and after six months I probably have more split ends than healthy ones. Especially since I practically live in the ocean. My hair is constantly exposed to sea, sun and salt. And if I want to continue to avoid the hairdresser as long as I do, a good hair mask is an absolute must.

I'm currently using the Shu Uemura Ultimate Reset Mask and I love it. I've been a Shu Uemura fan for many years and have a bit of a penchant for its shampoo and conditioners. In my opinion, they're the best smelling shampoo and conditioners on the market. But this is the first Shu Uemura hair mask I've tried and I'm not sure why I hadn't invested sooner.

The Ultimate Reset range is the newest to the Shu Uemura Art of Hair range and it's designed for damaged hair. The tag line reads "extreme repair for very damaged hair" so naturally I bought the full range.

Just like the rest of the Shu Uemura hair products, this mask smells unreal. It's such a true pleasure to use. The fragrance is deeply floral with notes of jasmine, gardenia and rose – it's very pretty. The directions explain that you only need a "quarter-sized amount" to do a full head of hair. But I use more than that because my hair is long.

The mask is designed to be applied to damp hair and it should be left on for 5-10 minutes. So, you can use this one as a replacement for your regular conditioner or you can give dry hair a quick spritz with water, apply and then wash it out with shampoo later. I prefer the latter method because I like to really let the mask soak in undisturbed by the running water of a shower.

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A post shared by shu uemura art of hair (@shuuemura_artofhair) on Oct 18, 2018 at 2:10am PDT

Post-mask your hair feels lovely and smooth. You can't reverse a split end but this is the next best thing. Instead of my dead ends feeling like spiky hay, they feel silky and soft. It also reduced the knots and tangles I experience from my damaged ends.

I also find that it does a great job of calming down frizz and offers enough curl control that I don't have to use a frizz or curly hair product like I normally would after a wash. And the best part? Your hair retains the divine floral smell of the mask for days afterwards.

According to Shu Uemura, the secret to this mask is the rice extract. The website says:

"For centuries, Japanese women have looked to rice for its immense beautifying powers. Referred to as "nuka biji", or "beautiful by the rice" Japanese women cherish rice's ability to hydrate and protect the hair. Enriched with minerals, antioxidants, and B and E vitamins, rice is renowned for its protecting and moisture retaining properties."

Whatever is in it, it's certainly working.


This one is a bit pricey. It's $68 for 200mL of product. As someone who finds justification for expensive products all the time, even I'm aware that this one is expensive. Whether or not this is worth it depends on what you value.

Where to buy

I picked up my Shu Uemura Ultimate Reset range from Adore Beauty but you can also get it from Look Fantastic.

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