The secret behind the Showpo colour changing dress
Turns out there isn't one.
This week the Internet went a little bit crazy after Showpo posted a video to Facebook of a spectacular dress that apparently changed colour at the touch of a button. As seen in the video, the dress changed from pink to blue to purple when a new colour was selected on the iPad the dress was apparently linked to.
We spoke to Kelly McCarren of Showpo to try and find out more about the amazing creation we were all watching "Jane has always wanted to be innovative and ahead of the game when it comes to technology. She doesn't compete in the market, she dominates!" she said.
But today it has been revealed on the Showpo Facebook that the secret behind the dress is that there isn't one. The dress doesn't exist and it was likely a trick of video editing.
In case you missed it, here is the video that was posted to the Showpo Facebook last week.
"Hey guys! So our 'colour changing dress' has garnered a LOT of attention and questions, so here's some more information.... Although we haven’t invented the product *yet*, we think we could soon with your help!" Showpo wrote on its Facebook page at 9:30 am on 3 November.
It appear that the stunt was created to market Showpo's collaboration with Samsung and Questacon. Together the three brands are working to encourage young people to study S.T.E.M. subjects - science, technology, engineering and maths
"We're working with Samsung and Questacon to encourage young Australians to set themselves up for success. You can find out more at www.creatorswanted.com :)Samsung Australia Questacon," Showpo wrote.
Interestingly, colour changing fabrics actually do exist. As seen here on Science Alert, there are conductive fabrics that change colours (i.e. reflect different light frequencies) in response to electrical currents.
So yes, it looks like one day we will have a dress that can change colour at the touch of a button. Unfortunately, today is not that day.