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Everything we know so far about Showpo’s bridal dresses launch


Picture not described: Vows-For-Life-Gown-in-White_supplied_738x410.jpg Image: Getty

Image: supplied by Showpo

You read that correctly. Wedding gowns are coming to Showpo this year.

Yes, it's true. Showpo will officially be launching their very own range of wedding dresses. We're not surprised. There doesn't really seem to be anything Showpo can't do these days.

Since Showpo is already so well-known for its fun, flirty and totally fabulous formal dresses, it doesn't seem a stretch that the next step would be bridal. And let's be real, Showpo has been dropping hints about this left, right and centre on its Instagram, posting picture after picture of wedding dress inspo.

According to Showpo, the inaugural Bridal Collection will launch on the Showpo site on 30 May. So mark the day in your calendars ladies! This unique range of dresses will arrive just in time for those winter and spring brides to find something special.

More good news, the dresses should retail for around $200 – which is music to our ears. And of course, the Bridal Collection will follow Showpo's inclusive approach to sizing. Each style will come in sizes 4-20.

There will be eight dresses in the first Showpo Bridal Collection and we're lucky enough to have a sneak peak of three.

  • The 'Put A Ring On It Gown' [RRP: $249.95] with a sheer lace neck-line and delicate button detailing
  • The 'Vows For Life Gown' [RRP: $199.95] with a classic, strapless shape
  • The all-over lace 'Fall In Deep Gown' [RRP: $199.95] with a chic deep-v back

You can see the snaps below. Or head straight to Showpo to see more about the upcoming Bridal launch.

Fall In Deep Gown

Picture not described: Fall-In-Deep-Gown-in-Ivory-White_supplied_500x750.jpg Image: Getty

Put A Ring On It Gown

Picture not described: Put-A-Ring-On-It-Gown-in-White_supplied_500x750.jpg Image: Getty

Vows For Life Gown

Picture not described: Vows-For-Life-Gown-in-White_supplied_500x750.jpg Image: Getty

The price of a basic wedding gown can cost around $2,000-$3,000 and that's if you're opting for something off the rack. If you want anything with a well-known label or a custom piece, the price can skyrocket. Many of the brides I know have paid $8,000 or more for a dress. And this isn't affordable for most people.

Showpo Founder & CEO, Jane Lu said, "we've seen so many of our customers celebrating their friends and families weddings in Showpo outfits and we wanted to be able to take them into the next stage of their life with the Bridal Collection."

While the first look only includes bridal gowns Lu explains, "our Bridal Shop has been designed not only for brides but their friends and family too. We have bridesmaid and wedding guest outfits in sizes 4 - 20 as well as a range of accessories that will be available as part of the Collection."

Initially, there will be eight styles in the range. But there are already plans to add more Showpo-style designs to the initial collection. So any Showpo-loving brides out there be warned! Your favourite store is about to have your wedding dress shopping covered. Here's hoping Showpo launches bridal accessories and wedding shoes next!

Stay tuned for more details or head to Showpo to check out what's new on the site now.

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