This shopping app will use AI to suggest your next purchase

Stephanie Panecasio 9 February 2018 NEWS

SHOPPING APP LEAD SHUTTER

Would you trust an app to shop for you?

Artificial intelligence is definitely becoming far more commonplace in recent years, so it should come as no surprise that the shopping world is starting to embrace it. Just ask Kelly Slessor and Emma Sharley, the entrepreneurs behind Shop You.

Shop You is an app that uses artificial intelligence to cut down your browsing time, showing only garments that the app thinks you're likely to purchase.

According to a report from Inside Retail, over 60% of a retailer's online traffic comes from mobile, but the conversion rate to actual sales isn't all that high. Slessor and Sharley attribute this to the slow, clunky nature of mobile browsing, so they designed Shop You in an attempt to solve that problem.

The app not only provides options it believes you will purchase, but it also adapts over time according to your buying habits, teaching itself your style in order to present the most suitable pieces.

So how do you use it? It's as simple as having a chat – the app has an in-built chat system where you can search for a specific item and receive your personal recommendations.

According to the report, Slessor and Sharley researched and studied over 40,000 customer reviews in order to find out what customers actually want when shopping on mobile.

Slessor told Inside Retail, “The opportunity is all in the algorithms.”

“Predictive technology allows you to reach customers and convert them at a higher rate when they are ready to purchase.”

Shopping apps definitely seem to be the way of the future, with Kim Kardashian herself having collaborated on an app late last year. Partnering with a New York startup company, she contributed to an app called Screenshop which functions just like Shazam but for clothing.

Needless to say, with the app already partnering with large retailers like Uniqlo, Cotton On and more, the marriage of technology and shopping is destined to be a happy one.

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