A fashion editor’s guide to shopping London’s high street

Because there are so many retailers with our best sartorial interests at heart, we've put together a comprehensive guide to shopping the Brit-based high street stores.

As an Aussie girl that's spent a lot of time (and pounds) getting to know London's shopping scene, it's safe to say these are the fashion stores you need on your hit list - whether you're dropping cash online from the comfort of your couch or because you're visiting her majesty's land, IRL: This is how to get the London look. Fellow shopaholics aside, there's one obvious thing you'll notice when you're strolling down Chelsea's posh King's Road or getting lost around London's iconic Oxford Circus; no matter which famous shopping precinct you find yourself in, you'll aways be able to find a H&M, Zara or Topshop to drop some pennies in. The high streets are home to our faithful fast fashion style stores and they're always packed with people splurging on the latest IT-girl shoes or blogger bags-you-must-buy. We all know who the major players are across the spectrum dedicated to keeping our style game on point; on the budget friendly end think Topshop, New Look and Missguided, the fast fashion for twenty-something men and women. Then there are the brands catering to a wider market, you know; kids to teens to millennials to parents and all that. For E.G.: Zara, Marks & Spencer and Debenhams. On the opposite end are the brands offering premium ranges and showcasing garments of higher quality; All Saints, Ted Baker and Matches Fashion. And of course, we can't forget the online only favourites like ASOS and Boohoo, FarFetch and Net-A-Porter. Heck, Britain is pretty bloody great at delivering the sartorial goods. Keep reading for your comprehensive guide to the retailers mentioned and a cheeky coupon (or two) to use towards your next online shopping haul.

Top fashion sites to shop the high street

Online-only + on the cheap

Middle of the range

Premium high street


Attracting shoppers globally, ASOS is the ultimate fashion destination for the twenty-something fashion addict looking for new cheap and cheerful threads on the reg. The brand offers a mix of house labels, exclusive styles and hot brands.

  • 10% student discount
  • Free shipping on orders over $40
  • Returns accepted within 28 days of purchase

Go to ASOS

View coupon codes for ASOS

2. Boohoo

British-based brand Boohoo is your go-to when shopping on a budget. With fashion-forward clothing ranging between $10 and $70, up to 100 new arrivals every day and a flexible returns policy, you can afford to buy in bulk and always look your best.

  • Free shipping on orders over $40
  • $15 express delivery (arrives within 4 working days)
  • Returns accepted within 28 days of purchase

Go to Boohoo

View coupon codes for Boohoo

3. Missguided

Shop for fashion-forward boots online at Missguided. The brand has all the wardrobe staples you need to shop right now.

A bold brand designed for the fashion-obsessed girl, the Manchester born retailer pumps out collections inspired by celebrities, social media, bloggers and street style.

  • Free delivery on orders over $80
  • Returns accepted within 14 days of delivery
  • 20% student discount

Go to Missguided

View coupon codes for Missguided

4. New Look

The UK's leading fast fashion retailer, New Look started in 1969 and has since grown into a global brand that dominates the style sphere. Sparkle in new season styles all day, everyday.

  • Free delivery on orders over £55
  • 10% student discount
  • Returns accepted within 28 days of purchase

Go to New Look

View coupon codes for New Look

5. Topshop

For girls who love runway looks at High Street prices.

In the world of well-priced fashion with that ‘High Street’ edge, Topshop is a leader of the pack. You can shop for their whole collection online, as well as the men’s collection: Topman. Topshop creates their own line (Topshop Unique), as well as stocking the creme of young trendy labels such as Adidas Originals, Cameo Collective, Another 8, and more.

  • Student discounts available
  • Free shipping for orders over £100
  • 14 day returns

Go to Topshop

View coupon codes for Topshop

6. Debenhams

This iconic British brand gives its customers around the world a unique, fashionable and exclusive mix of own brands and international labels.

  • Delivery cost is calculated on item weight
  • Returns are accepted but the cost isn't refunded

Go to Debenhams

View coupon codes for Debenhams

7. Marks and Spencers

Marks & Spencer's apparel section continues the British retailer’s reputation as the place for quality, stylish fashion that keeps pace with global trends. The edit stocks the Marks & Spencer’s label and M&S Collection.

  • Get 20% off your first order when you subscribe to the newsletter
  • Free delivery on orders over $50
  • Returns accepted
  • UK-based store

Go to Marks and Spencer

View coupon codes for Marks and Spencer

8. Miss Selfridge

For young, flirty and fun fashion pieces, you can’t look past Miss Selfridge. Whether you’re looking for a cute dress to wear on a first date, or a denim pinny for your next summer festival, you’ll always be ahead of the fashion pack. Celebrity fans include Miley Cyrus, Rihanna and Jessie J.

  • Free standard delivery on orders over £50
  • 20% off for students
  • Gift cards available
  • 14-day returns
  • Sign up for the newsletter and receive 10% off your next order

Shop Miss Selfridge

View coupon codes for Miss Selfridge



9. Farfetch

Say hello to designer collaborations you can splash out on. Farfetch stocks international swoon-worthy brands that are bound to turn heads on your next adventure.

  • Express shipping available for $10, may vary depending on weight
  • Returns accepted within 14 ays of receiving your order

Shop Farfetch

View coupon codes for Farfetch

10. Ted Baker

British brand Ted Baker is synonymous with modern, classic style. Fancy frocks and pretty purses are the signature pieces to look out for.

  • Delivers within 1-3 business days, $30
  • Returns accepted within 28 days
  • In-store returns accepted

Go to Ted Baker

View coupon codes for Ted Baker

11. All Saints

All Saints is a UK based, mid to upper-range clothing label. The style is raw and edgy, and achieves that effortlessly ‘worn-in’ look across its range.

  • Free shipping on orders over £250
  • Gift cards available to purchase
  • All Saints only uses ethically sourced materials
  • Returns are accepted within 14 days of delivery

Go to All Saints View coupon codes for All Saints

Your quick guide to retailers offering free delivery:

Most of the retailers mentioned above (as well as a few others listed below) offer free shipping when you spend over a certain amount. It doesn’t get much better than that! Shop the high street online with ease.

ASOS: Free shipping on orders over $40 Boohoo: Free shipping on orders over $40 Miss Selfridge: Free shipping on orders over £50 Marks and Spencer: Free shipping on orders over $50 Debenhams: Free shipping on orders over $100 Net-A-Porter: Free shipping on orders over $300
New Look: Free shipping on orders over £55 Topshop: Free shipping on orders over £100 Missguided: Free shipping on orders over $80 All Saints: Free shipping on orders over £250 Mango: Free shipping on orders over $100

Start your shopping spree with one of the codes below:

10% off student discount + more perks

Students can get 10% off any purchase and enjoy more perks at ASOS.

FREE shipping on orders over $50

Enjoy FREE shipping when you spend $50 or more at THE ICONIC. T&Cs apply.

10% off student discount + more perks

Students can get 10% off any purchase and enjoy more perks at ASOS.

FREE shipping on orders over $50

Enjoy FREE shipping when you spend $50 or more at THE ICONIC. T&Cs apply.

FREE express shipping on orders $79+

Get FREE delivery to Australia, New Zealand and Singapore on orders $79+ at BNKR. T&Cs apply.

Save $100 when you spend $500

Enter the coupon code at checkout to take $100 off on orders $500+. Conditions apply.

FREE shipping on orders over $75+

Get FREE shipping on orders over $75 at Beginning Boutique. Conditions apply.

Up to 63% off sale items

Get up to 63% off on sale items at Beginning Boutique.

FREE gift on orders of $40 or more

Get a free gift when you spend $40 or more. Choices available.

Up to 70% off sale

Get up to 70% off at the Princess Polly Boxing Day sale. Sale is still running but get in quick before the best pieces sell out.

Get $20 off on your birthday

Subscribe to Polly Mail and when your birthday comes around you'll receive $20 to spend at Princess Polly. Conditions apply.

FREE gifts with purchase

Receive a FREE gift when you order online at City Beach. T&Cs apply.

Weekly City Beach 2 for 1 deals

See if you can get a discount with City Beach by checking this deals section of the site. All the weekly deals are posted here.

Doone Roisin

Doone Roisin is the social media butterfly and a Contributing Fashion Editor at finder.com.au. She's an online shopping enthusiast ready to show you what to buy and how to wear it, the best sales around town and insider tips to make note of.

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