How Sheridan is looking to reduce its environmental footprint
There's now even more reason to shop your linen from Sheridan as the brand commits to a new recycling initiative.
As we are becoming more conscious of how our choices as consumers are impacting the environment, there has been mounting pressure for brands to do things differently. And many have responded admirably. From Tommy Hilfiger introducing a denim line that is 100% recycled to Coca-Cola Amatil committing to use fully recyclable packaging by 2025, we are seeing huge positive changes in the shopping space.
The latest to help pave the way to a more sustainable market is luxurious bed linen and homewares brand Sheridan. Introducing a new instore recycling initiative, the brand is aiming to cut down the amount of textile waste going to landfill.
Starting from today, you can take any old or unwanted sheets, towels and quilt covers into a Sheridan store. Your linen will then get a new lease on life as they're turned into new products to be sold later in the year.
The best part? They don't have to be Sheridan branded to be recycled, so you can take all the old sheets you found at the back of your linen closet when you were KonMari-ing your place and put them towards creating things that do spark joy.
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To pay you back for your good deeds, Sheridan is offering anyone who takes part in the initiative 10% off their next instore purchase, so you have no reason not to get involved.
The recycling program will run from 20 February to 20 March to begin with, but plans to roll out something more long-term are underway.
The initiative comes as part of the brand's "sustainability responsibilities". According to the Sheridan website, the label has set themselves a number of goals to achieve by 2020 including a 50% reduction in the use of PVC and a 25% reduction in cardboard usage. This means you can now shop linen fit for royalty and feel good about the fact that your money is going towards a more sustainable future. It's a win-win.
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