What you need to know about Sheridan going green
Sheridan is about to make some major changes towards sustainability, improving its products and packaging.
As the ocean continues to fill up with plastic and polar bears are left with nowhere to live, big brands from all over the world are going green to do their part to slow climate change. Sheridan Australia has thrown its support behind green initiatives and challenged its competitors in the industry to do the same.
Sheridan has announced that it will look to make 100% of its packaging usable or recyclable packaging by 2025. Considering just how many sheets, pillowcases, gowns and homewares Sheridan ships, that's not an inconsiderable feat!
Sheridan told us that it has already started working to improve the way its products are handled when it comes to sustainability. Over the last year, 100 tonnes of cardboard have already been eliminated from Sheridan's business over the last 12 months, for example.
The Aussie manchester brand wants to do more than just fix how its products are handled on the outside. It wants to consider the whole product's life-cycle to improve its green credentials.
In 2020, Sheridan will switch to more sustainable fibres and more sustainable production processes. And by 2025 it pledges that each and every one of its products will be designed to consider its "end-of-life", that is, how it either gets reused or recycled to divert from landfill.
Paul Gould, Sheridan Australia's Group General Manager, is launching a campaign for the brand called "Make Tomorrow Beautiful".
"Sheridan is taking action and proudly playing our part in order to make a real difference. We're actively working towards reducing the environmental impact in everything we do; from our raw material and manufacturing process choices to how we package our products," Gould said.
"We recognise that sustainability is a journey, and every day we challenge ourselves to find better, more sustainable ways of working."
Sheridan already has an in-store recycling program for many of its stores, which it looks to roll out to support all stores nationally by August 2019. Already 3,150kgs of towels and linens have been donated for recycling by customers and will be diverted from landfill. Sheridan is already using this material for new product lines and will bring out a tea towel made from recycled yarns in September.
The brand wants to use its combined campaigns and recycling initiatives to demonstrate how to sustainably operate in the manchester and homewares space to other brands around the world. Head to Sheridan now to shop.