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How to buy Kogan (KGN) shares in Australia

Learn how to easily invest in Kogan shares.

Kogan (KGN) is an online retailer launched by Australian entrepreneur Ruslan Kogan and is best known for its low-cost consumer goods. In 2016, it acquired Dick Smith electronics and listed on the Australian Securities Exchange (ASX) that same year. Since its launch in 2006, it has expanded into mobile and Internet streaming services, insurance and home loans.

How to buy shares in Kogan

To buy shares listed in Australia such as Kogan, you'll need to sign up to a broker with access to the ASX. Our table can help you compare share trading platforms and choose. Then follow these steps.

  1. Open and fund your brokerage account.
    Complete an application with your personal and financial details, including your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
  2. Search for Kogan.
    Find the share by name or ticker symbol: KGN. Research its history to confirm it's a solid investment against your financial goals.
  3. Purchase now or later.
    Buy today with a market order or use a limit order to delay your purchase until Kogan reaches your desired price. Look into dollar-cost averaging to spread out your risk, which smooths out buying at consistent intervals and amounts.
  4. Decide on how many to buy.
    At today's price, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
  5. Check on your investment.
    Congratulations, you own a part of Kogan. Optimise your portfolio by tracking how your stock and the business performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that affect your stock.

Kogan stock price (ASX:KGN)

Use our graph to track the performance of KGN stocks over time.

Kogan shares at a glance

Information last updated 2024-05-15.
52-week range$4.1107 - $8.6474
50-day moving average $6.9148
200-day moving average $5.7321
Target price$6.12
PE ratio 79.8333
Dividend yield $0 (3.13%)
Earnings per share (TTM) $0.06

Compare share trading platforms

The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
Name Product Standard brokerage fee Inactivity fee Asset class
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CMC Invest
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$0 brokerage on US, UK, Canadian and Japanese markets (FX spreads apply).
Trade over 45,000 shares and ETFs from Australia and 15 major global markets. Plus, buy Aussie shares or ETFs for $0 brokerage up to $1,000 (First buy order of each security, each day - excludes margin loan settled trades).
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Saxo Invested
Saxo Invested
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Low fees for Australian and global share trading, no inactivity fees, low currency conversion fee and optimised for mobile.

Is it a good time to buy Kogan stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Kogan price performance over time

Historical closes compared with the last close of A$4.81

1 week (2024-05-10) 2.78%
1 month (2024-04-19) -28.10%
3 months (2024-02-20) -22.67%
6 months (2023-11-20) 4.57%
1 year (2023-05-19) 5.95%
2 years (2022-05-20) 28.61%
3 years (2021-05-20) -52.61%
5 years (2019-05-20) -23.77%

Is Kogan under- or over-valued?

Valuing Kogan stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Kogan's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Kogan's P/E ratio

Kogan's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 80x. In other words, Kogan shares trade at around 80x recent earnings.

That's relatively high compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Kogan's PEG ratio

Kogan's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.2472. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Kogan's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Kogan's EBITDA

Kogan's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $10.2 million (£0.0 million).

The EBITDA is a measure of a Kogan's overall financial performance and is widely used to measure stock profitability.

Kogan financials

Revenue TTM $462.2 million
Operating margin TTM 4.71%
Gross profit TTM $136.6 million
Return on assets TTM 1.17%
Return on equity TTM 4.09%
Profit margin 1.44%
Book value 1.588
Market capitalisation $482.3 million

TTM: trailing 12 months

Kogan share dividends

We're not expecting Kogan to pay a dividend over the next 12 months.

Kogan share price volatility

Over the last 12 months, Kogan's shares have ranged in value from as little as $4.1107 up to $8.6474. A popular way to gauge a stock's volatility is its "beta".

KGN.AU volatility(beta: 1.48)Avg. volatility(beta: 1.00)LowHigh

Beta measures a share's volatility in relation to the market. The market (AU average) beta is 1, while Kogan's is 1.481. This would suggest that Kogan's shares are more volatile than the average for this exchange and represent, relatively speaking, a higher risk (but potentially also market-beating returns).

Kogan overview Ltd operates as an online retailer in Australia. The company offers various brands across a range of categories, including electronics, appliances, homewares, hardware, toys, and others; and owns and operates 20 private label brands. It also provides pre-paid mobile phone plans online; and directly sourced holiday packages and travel bookings. In addition, the company offers general insurances, including home, contents, landlord, car, and travel insurances, as well as pet and life insurance; NBN internet plans; and home loans. Further, it provides superannuation funds, credit cards, telecommunications services, and power and gas services, as well as trades in cars. The company provides its products under the company's brands, such as Kogan, Ovela, Fortis, Vostok, and Komodo, as well as products sourced from imported and domestic third party brands comprising Apple, Canon, Swann, and Samsung. The company was founded in 2006 and is based in Melbourne, Australia.

Past developments

01 February 2023: Kogan told the market that it has made "signficant progress" in the sell-through of excess inventory, reducing in warehouse by 39% since 30 June. The reduction in inventory resulted in a net cash position of $74 million after loans and borrowings.
01 February 2023: In it's latest market update, Morningstar Quantitative says Kogan shares have a fair value of $9.77.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs comes with a higher risk of losing money rapidly due to leverage. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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