Get Competitive Brokerage Rates on Australian Shares with BellDirect

Information verified correct on October 21st, 2016

BellDirectBellDirect can place a trade in under a second so you know you’ll always get the price you want.

BellDirect offer an award winning online share trading platform you can use to trade equities on the Australian Securities Exchange (ASX). BellDirect also let you trade managed funds, options, warrants and IPOs.

BellDirect charge a competitive flat brokerage fee. The more you trade the less you’ll pay in brokerage. BellDirect also guarantee your trade is executed on time, market to limit orders are processed in under a second or you pay no brokerage fee for the trade.

There are a few different membership tiers which cater to the first time user through to the serious trader. The top membership tier gives you access to the dynamic market updates through the BellDirect webIRESS trading platform.

Why use BellDirect for your next trade?
  • Smart investor blue ribbon awards - best online broker the past three years in a row.

What can I trade with BellDirect?

Trade Australian shares on the ASX

BellDirect provide an online platform you can use to trade on the Australian Securities Exchange (ASX). You can make these types of trades using BellDirect.

ASX listed equities

Trade stocks from thousands of companies listed on the ASX. Place orders up to $250,000 in value online. A $15 brokerage fee applies to trades up to $10,000 in value, $25 for trades $10,000 - $25,000 in value and 0.1% for trades greater than $25,000. BellDirect guarantee to execute you trade within a second of you placing a market to limit order or your trade is made for free. BellDirect provide educational tools and resources such as market updates, announcements and ASX quotes. BellDirect can also set up watch lists so you can keep track of specific shares.

Margin Lending

Increase your investment power by opening a margin lending account. You can borrow against the value of your existing portfolio without selling off assets, which is a tax effective way to access the equity in your investments and increasing your investment power allows you to reduce the inherent risk of a particular asset class by diversifying your investment portfolio.

  • Trades can be conducted either online or over the phone.
  • There is no minimum variable rate loan size, balance or drawdown.
  • You’re required to keep a 10% buffer to prevent a margin call.

You can also carry out these types of trades with BellDirect:

  • Options (ETOs and Company Options).
  • Warrants (endowment and instalment).
  • IPOs.
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What are the best things about BellDirect share trading?

SMSF friendly

Implement your self-managed super fund (SMSF) investment strategy using the BellDirect online trading platform.

Broker research

Get access to the minds of the brokers at Bell Financial Group and Morningstar for free when you open a BellDirect trading account. BellDirect provide recommendations from 20 of its brokers, free Morningstar research details stock rankings and analysis, company financials and forecasts, ASX announcements, business news and more.

Trading ideas

Get suggestions on bear and bull trades from BellDirect everyday in your email inbox.

Tax reporting

BellDirect provide a convenient end of year report which provides details about your account and transactions for the financial year as well as estimated dividends.

Mobile friendly

BellDirect offer a mobile optimised web based trading platform so you can make trades anywhere using your smartphone.

Free conditional orders

You can place advanced orders for trades to execute when your trigger conditions are met.

1 second trade

BellDirect guarantee market to limit orders are placed within one second otherwise your trade is free.

Cash trust account

Buy stocks using funds from your Bell Cash Trust Account opened on your behalf upon application with BellDirect. Any funds in your Cash Trust Account will accrue interest.

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BellDirect offers the following service levels

Depending on your trading requirements, BellDirect offer different membership tiers for different cost points.

Service levelFeatures Cost
SilverPrices and data is delayed by 20 minutes.Free
GoldStatic live data$10 a month (free after 5 trades in a month)
PlatinumStreaming live data on browser based platform  — no need to refresh your screen to see market changes.$27.50 a month
WebIRESS (dynamic data)Free gold membership accessIntegrated to the BellDirect trading platformLive market data and updates$79 a month
WebIRESS & Platinum (dynamic data)Free gold membership accessIntegrated to the BellDirect trading platformLive market data and updates$106.50 a month

What support and information is available with BellDirect?

Market insights from BellDirect trading experts

BellDirect offers a range of educational services to help you stay informed with what’s happening in the market. The list includes demos on how to use their tools and insights into the market about different industries. There’s a range of blogs and videos to help you learn, whatever your learning style is.

BellDirect TV gives you insights, updates and trading demonstrations, including daily market wraps and interviews with expert traders and CEOs.

You can get in touch with BellDirect on the phone, fax, email or postal address. It’s contact centre is available 8am to 7pm Monday to Friday (Eastern Standard Time).

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What are BellDirect brokerage fees?

BellDirect offer a straightforward fee schedule for trades conducted online (trades executed over the phone attract higher fees). The more you trade, the less you pay in brokerage.

For the first 10 trades each month, brokerage fees increase with the value of the transaction.

  • Pay $15 brokerage for trades under $10,000 in value.
  • Pay $25 brokerage for trades $10,000 - $25,000 in value.
  • Pay 0.1% brokerage for trades greater than $25,000 in value.

Pay $13 brokerage for your 11th to your 30th trade, and then pay $10 brokerage after your 31st trade.

Different brokerage charges apply to ETO and mFund trades. Consult the product disclosure statement for a full list of brokerage fees.

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What are the points in favour and against using BellDirect for my next trade?

In favour

  • One second trade guarantee on market limit orders
  • Tiered brokerage for your first 10 trades each month. The more you trade the cheaper it gets.
  • Winner of the AFR Smart Investor Blue Ribbon Awards Best Online Broker three years running.
  • Free conditional orders.


  • Limited to trading Australian securities.
  • Phone orders are expensive.
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What you need to know to apply for a trading account with BellDirect

Apply online to take advantage of the award winning BellDirect online share trading platform. You must be 18 years or older, have an Australian residential address, a valid email address, mobile phone number and bank account to apply.

Once you’ve registered your details, you’ll need to verify your identity to complete the registration process. You can do this by sending a photo of your driver’s licence or passport and bank statement or utility bill to the email address provided to your during the application. Once BellDirect receive all your information, your account will be opened within three business days.

Help! I have some more questions

How do I make a deposit or withdrawal to and from my trading account?

  • Making a deposit. You can make a deposit to your trading account by bank transfer or by BPAY. The BPAY biller code is provided upon application. You only need your BSB and account number to carry out a bank transfer. If you make a transfer before the end of business, your money will be available in your account the next business day.
  • Making a withdrawal. To make a withdrawal, submit a funds transfer request form within the online platform. There are no restrictions about when you can and can’t make a withdrawal. Your available balance factors in any pending orders at the time you want to make a withdrawal. Submit a request to withdraw funds before 2.30PM (AEST) on a business day and the transaction will be processed the same day and the funds will be made available in an account of your choosing on the next business day. The cut off time is 12.30PM on ASX shortened trading days.

How do I place an order with BellDirect?

BellDirect provide an online platform you can use to make a trade from your computer or mobile device. You’ll need the following information to make a trade:

The stock ASX code, the transaction size, whether you want to carry out a market order or a limit to market order, the timeframe your order is valid for and your PIN.

How do I change an order?

Log in to the online trading platform to view your current orders. Navigate to the "open orders" section of the website and look for the option that lets you amend an order. To cancel an order, select "cancel".

How long does it take for trades to settle?

ASX trades settle two days after the trade has been made. Funds are deposited into the Bell Cash Trust Account.

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