When you can buy the Selena Gomez x Puma Collection
Source: Instagram user Puma Women
And find out the inspiration behind Selena's reason to support strong women.
Selena Gomez has featured as the face of countless Puma campaigns. Everything she wears, we love and it somehow ends up in our shopping baskets. But for the first time, the singer has designed her own collection with the activewear giant Puma and we cannot be more excited.
The SG x Puma collection goes live on 12 December, just in time for Christmas.
Coming straight off the launch of her collaboration with Coach, Selena Gomez returns with a different kind of partnership and we are feeling inspired. Selena's drop of athleisure is all about strong women empowering strong women. The title of the collection is "Strong Girl" and follows suit with Selena's initials, SG.
The collection features 41 pieces of activewear and footwear. It embodies the theme of working out, but still being able to wear the pieces during your day-to-day activities.
Selena Gomez has designed graphic jackets with important messages around feminism, mesh sports bras, rose-gold accented sneakers, a luxe velvet catsuit and a faux leather backpack. Everything is designed to take you from day to night in style and comfort.
The collection embodies being "strong inside and out", a quote that is featured as a hidden message on some of the pieces. If you are looking for activewear that inspires, then the SG x Puma collection is perfect for you.
Where you can buy the SG x Puma collection
The activewear will be available worldwide on Puma and in some selected stores. With such a wide variety of fashion pieces on offer, we cannot wait to get our hands on it when it drops!
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