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Everything we know about the Selena Gomez makeup line, Rare Beauty

Posted: 5 August 2020 9:33 am
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Another day, another celebrity makeup line. But will I still buy the whole thing? Probably.

Update 05/08/20:

We finally have a launch date!

You'll be able to shop Rare Beauty from the 3 September. The official stockist has been named as none other than Sephora - but we're unsure when the brand will launch on Aussie shores.


Update 16/04/20:

Selena Gomez has given us some more details on her upcoming beauty line, Rare beauty and we're not going to lie. It's impressive.

The singer revealed that the brand would be dropping a 48 shade line of foundation and concealer to ensure the products are inclusive. The main goal of the brand, according to Selena, is to ensure people feel good about themselves both in and out of makeup.

The singer has also made a conscious decision to use "real people" in her campaigns to help people relate to the brand more as well as lessen the pressure on women and men to look a certain way.

The launch date is still being kept under wraps but we will be sure to keep you updated.


It seems like every month we get the announcement for a new celebrity makeup line. It really all kicked off way back in the day with Kylie Cosmetics, she was then joined by Rihanna for her Fenty launch and just this year with Lady Gaga and her label Haus Beauty.

So it doesn't come as a major surprise to see Selena Gomez announce her own new initiative, Rare Beauty. It definitely, however, doesn't make it any less exciting. The more makeup, the better in my eyes.

Just yesterday afternoon the singer and actress told her Instagram followers that she had a super exciting announcement to share and it wasn't too long before her fans put two and two together. Selena then shared her new brand stating this is"really exciting and very special" to her.

"I am launching my own beauty brand and it is called Rare Beauty," she told her followers. "This is something I started working on two years ago. I found the right partners and the right team…and it's important to me because I wanted to make a brand where you feel comfortable."

She continued on to state that "It's not just a brand. It's going to be a lifestyle. I want girls and boys and men and women to feel comfortable. It's meant to be enjoyed, it's very special. We are not meant to look like everybody else, we're meant to look like ourselves."

I'm sorry - can we pause and get a big ol' round of applause for our girl Selena because here, here.

The best part is, the entire collection is going to be at every Sephora store and we're going to go ahead and assume that means Sephora AU.

View this post on Instagram

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on

The singer used her old Revival Tour Instagram page to change the username to Rare Beauty and honestly, that's a pretty damn smart business play.

Rare Beauty openly shows that it wants to be a brand that enhances your individual beauty rather than holding you to an unachievable standard. With social media platforms like Instagram that set ridiculously high standard for both women and men, this is a really lovely message for the brand to come out of the gates with.

Selena has always had a pretty young fan base too and I really love that this is the message that they are going to receive.

There is no indication of what products the line will launch with but to say I'm looking forward to it would be a vast understatement. In the meantime you can go follow the Rare Beauty Instagram page for any more details but we will be sure to keep you updated.


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