SBS heads to Facebook for The Family Law premiere
SBS has announced that it will premiere the first episode of its new series The Family Law on Facebook before its free-to-air debut.
The Family Law will run as a six-part series, based on the memoir of the same name by comedian Benjamin Law. It tells the story of a Chinese-Australian family in Queensland over one summer, and based on the trailer below, it looks to be quite funny, albeit somewhat blunt in its comedic style.
It will be broadcast on the free-to-air SBS channel from 14 January 2016 at 8:30pm.
And while SBS does have its own online streaming platform, SBS On Demand, that's not where The Family Law will first appear online.
If you’re keen to catch an early glimpse, SBS has instead chosen Facebook as its platform of choice. The first episode will be available to watch on SBS' Facebook page from 5pm on 8 January until midnight on 10 January, prior to the rest of the series running on the main SBS channel.
The ABC has experimented in the past with making entire series available on iView prior to broadcast -- it did that with Chris Lilley's , for instance -- but to use Facebook for this purpose is a little more unusual.
You can watch the series trailer below.