Samsung’s 2019 TVs to feature iTunes, AirPlay 2
This unconventional marriage means no need for an Apple TV.
Just ahead of CES 2019 this week, Samsung announced that its 2018 and 2019 Smart TVs would allow consumers to stream their iTunes library and cast content from their Apple devices straight to supported 2018 and 2019 Smart TVs in an "industry first" move which the company says is "ideal for everyone".
The iTunes Movies and TV Shows app, slated for release in more than 100 countries including Australia, will allow users to dive into their existing collection of content through their Apple accounts and browse the store to purchase or rent thousands of movies and TV shows on demand, including 4K HDR films.
In comments to The Verge, Apple said that the tracking functionality on Samsung's Smart TVs won't be able to track your viewing within the app. While Apple doesn't have a physical presence at CES, it has been figuratively shouting about its focus on user privacy on the ground in Las Vegas.
The cooperation between the two tech giants will also introduce support for AirPlay 2 in 190 countries, meaning you'll be able to share high-quality videos, photos and audio from your Apple device straight to a compatible TV until your heart's content.
Apple is letting go a little when it comes to its tightly-knit ecosystem and becoming more willing to cooperate with other companies, including one of its biggest competitors. "We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favourite content on the biggest screen in their home," said Eddie Cue, Apple's senior vice president of Internet software and services at Apple.
These new features are expected to hit Samsung's new TVs "this spring", though that likely means spring in the northern hemisphere. Samsung has said that it will be rolling out the functionality on its 2018 Smart TVs through a firmware update, but hasn't specified a launch date.
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