Samsung nipping at Apple’s heels in Australia

Angus Kidman 12 May 2016 NEWS


Android accounts for 60% of Australian smartphone sales.

Android's dominance of the Australian smartphone continues, with Android devices accounting for 60% of all sales in Australia during the first three months of 2016, according to Kantar Worldpanel ComTech data.

At the end of 2015, Android had 53% of smartphone sales. While Apple's iPhone 6s remains the biggest-selling handset locally, Samsung's dominance is increasing.

Six of the top 10 selling models in Australia are Samsung devices, ranging from the older Galaxy S5 through to the Galaxy S7 and S7 Edge, which launched in March. Samsung accounts for 34.3% of local sales, which puts it just behind iOS on 37.8%.

Here's the complete market share data (based on units sold), and a comparison to the same time period last year.

Platform Q1 2015 Q1 2016 % change
Android 53.0% 60.1% 7.1
iOS 37.8% 35.3% -2.5
Windows 7.3% 3.7% -3.6
Other 0.6% 0.0% -0.6

Despite the upgrade to Windows 10 last year, Microsoft's share for Windows Phone continues to decline.

You can compare the full range of available contract mobiles in Australia, and work out whether you'd be better off buying outright and using a month-to-month plan, with our Mobile Phone Finder tool.

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