Samsung not threatened by the Apple Watch

With the Apple faithful gearing up for another long night queuing in front of their local store, does arch rival Samsung need to change gears?

It’s already been a busy month for tech lovers and we’re only just getting started. It was only last week that Samsung launched the Galaxy S6 and S6 Edge in Sydney, and was lucky enough to join the celebrations overlooking the Opera House on Sydney Harbour. While not directly related to Samsung’s super-light new smartphone, we were quick to bring up the imminent arrival of the Apple Watch and how it could affect the range of Samsung Gear wearables already available in the marketplace.

There are six Samsung Gear wearables currently available, and head of technology John Fragiadakis believed this put the company in such a dominant position over Apple’s new upstart, he was nearly dismissive. Obviously he knew with Apple’s marketing engine in full gear and the wearable’s connection to the iPhone 5 and iPhone 6 it would be a force to be reckoned with, but he pointed out that Samsung was up to its sixth generation of wearables, which is certainly a huge advantage.

When shopping for any sort of modern day tech device – be it watch, phone, camera, TV or whatever - being mindful of its generation is important. It indicates how long the company has been iterating on the device; adjusting and improving components, adding new features, and taking on and implementing customer feedback. The sheer nature of tech production, where a device stands on the shoulder of its predecessors, ensures a constant evolution of the user experience.

We’ll know within the month whether the Apple Watch can, on the company’s first attempt, topple the established devices in the category, but you can be sure that Samsung will be building a polished competitor that will build off a very solid foundation.

And even if it doesn’t, it’s widely believed – if not official – that it is Samsung who makes the S1 processor driving the Apple Watch anyway. Win win?

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