New research finds Aussies are pretty happy with their current mobile service
We're pretty happy with our mobile plans, it seems.
Research institute Roy Morgan has released the results from its latest consumer study today, finding that Australian mobile users have been, on the whole, quite happy with their mobile providers over the past year.
In a study conducted from August 2016 to July 2017, the institute surveyed over 50,000 Aussies, asking those aged 14 or older and in possession of a mobile phone how satisfied they were with their current mobile provider. Overall, 77.1% of mobile phone users said they were satisfied with their provider over the past year. In comparison, only 73.4% felt the same back in 2014, though 2016's study found that a slightly higher percentage of Aussies (77.4%) were content with their service.
Chart courtesy of Roy Morgan
Drilling down, amaysim proved the leader in satisfaction with 81.6% of users happy with its service. Optus trailed with 79.0%, followed by Virgin Mobile on 78.4%, Telstra on 76.3% and Vodafone on 76.0%. Newcomer ALDI Mobile didn't fare quite so well, achieving only 64.3% satisfaction.
In addition to general satisfaction levels, Roy Morgan also found some interesting patterns in the reasons behind why we choose one service provider over another. Telstra customers, for example, cited better coverage as the main reason for their choice, while users gravitated to the other major providers for the sake of a cheaper bill.
In other mobile news, Virgin Mobile today announced its pricing plans for iPhone 8, and we wrapped up everything you need to know about the iPhone 8 in a 60-second video
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