Risky radio? Nova will broadcast using Vodafone 4G
Nova puts its faith in Vodafone's improved 4G network.
For the next six weeks, popular FM radio network Nova will broadcast its drive show via Vodafone's mobile signal.
The innovative demonstration will see Nova temporarily abandon its optical cable link, shifting responsibility for the transmission to Vodafone's 4G network.
The drive show, which features broadcast personalities Kate Ritchie, Tim Blackwell and Marty Sheargold, airs 4pm-6pm weekdays in Sydney, Melbourne, Brisbane, Adelaide and Perth.
As part of the initiative, the drive team will also broadcast live from Nova's Quick Draw bus as it travels around Australia's capital cities from 18 July.
Vodafone has invested billions of dollars in recent years to improve its national mobile network and the collaborative campaign aims to showcase these advancements and enhanced reliability.
Far removed from the Vodafail fiasco of 2011, the project is timely given Telstra's recent phone and internet network outages.
Further to this, a recent OpenSignal report on the availability and speed of Australia's major broadband networks revealed Vodafone now matches Telstra in overall 4G LTE availability.
Vodafone chief marketing officer Loo Fun Chee said the new partnership represents a tremendous vote of confidence in its 4G network.
"We want Australians to know that they do have an alternative when it comes to their mobile provider, and we're willing to show them that they don't have to settle," she said.
Nova group sales director Peter Charlton confirmed the radio network has been carrying out testing ahead of the campaign and is confident the broadcast will work, without interruption, for the next six weeks.
"This partnership is absolutely a statement of our confidence and trust in the reliability of the Vodafone 4G network, as well as in our own technical and execution credentials," he said.
At the end of last month, Vodafone began offering customers 30-day money back guarantees on any new consumer or business plans. You can discover everything you need to know by comparing Vodafone's prepaid and postpaid phone plans.