Why did Rihanna just register a trademark for Fenty Skin?

Posted: 15 April 2019 10:32 am News

rihanna with fenty products Image: instagram

Image: Instagram user fentybeauty

Are we about to see the beauty mogul drop a skincare line?

Unless you've been living under a rock for the past year and a half, you would know all about Rihanna's Fenty Beauty line. The collection has gained cult-favourite status thanks to its killer products and now it looks like we're about to see Fenty skincare enter the mix too.

While nothing has been confirmed at this point, RiRi went ahead and filed a trademark application for "Fenty Skin" back on 25 March. Apparently this trademark has now been approved so let the speculating begin. Will Rihanna beat Kylie Jenner to the punch in creating a skincare line? What could the line include?

Well, according to Page Six, a bunch of very specific trademarks have been filed under the "Fenty Skin" label, including "medicated and non-medicated skincare, soap, body care, and personal care products (excluding colour cosmetics, perfume, and other fragrance-only products), and related accessories such as kits, tools, and applicators".

This is somewhat vague and unsatisfying but honestly, if a line of products is offering me skin like Rihanna's, I'm buying all of it and no one can stop me.

Rihanna fenty beauty Image: instagram

Rumours first started circulating that our favourite beauty queen was going to gift us with some sweet skincare products back in 2017. An overly-dedicated fan got us speculating when they found a trademark registration for a brand titled "House of Fenty", though nothing much came of the buzz.

We're pretty hopeful that we will see something happen this time, although we might have to wait a while. Even though the "Fenty Skin" trademark has been approved, it apparently still has to be viewed and signed by an attorney which can take up to three months.

In the meantime, we'll just have to placate ourselves with all the great new launches by Fenty Beauty. With new additions to the Pro Filt'r range, three new shades of Body Lava and eight glimmering shades of Sun Stalkr bronzer on offer, we've got plenty of shopping to do while we wait for official news to drop.

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Image: Instagram user badgalriri

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