LVMH has confirmed its partnership with Rihanna and here’s what we know

Mia Steiber 18 January 2019 NEWS

Fenty fashion label Image: Instagram

Image: Instagram user badgalriri

The luxury fashion line is set to debut in just over a week.

After much speculation that Rihanna was in talks with the world's largest luxury group LVMH, RiRi herself has just gone ahead and officially announced the partnership.

The new label will be titled Fenty, which is unsurprising given the popularity of the singer's makeup brand Fenty Beauty, which also lives under the LVMH brand. So far, it has been announced that the brand will offer ready-to-wear pieces and accessories, including shoes, jewellery and yes, sunglasses.

Rumours first started swirling about the partnership earlier this year when RiRi was spotted out and about with a pair of fabulously gold sunglasses with the name "Fenty" down the sides. Since Rihanna hasn't previously launched a line of eyewear, it had many people suggesting that we would be able to get our hands on a pair of the luxe sunnies sometime soon.

The Fenty line will be the first new house created by the LVMH group since Christian Lacroix in 1987. The partnership will also make Rihanna the first woman to create an original brand at LVMH, as well as the first woman of colour to head an LVMH maison, giving our girl plenty of reason to be proud.

The new line is set to debut on a runway in Paris on 22 May, meaning that we won't have to wait long to satiate our curiosity around the luxury fashion line. If we know Rihanna, it's guaranteed to be super stylish.

RiRi has previously dabbled in the fashion market with the creation of the Savage x Fenty lingerie brand. This will be the first time though that we'll get to witness the maverick take her catwalk-worthy sense of fashion and bestow it on us mere mortals. Get excited!


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