Rihanna’s Fenty fashion line: all the pics we’ve seen so far
Image: Instagram user badgalriri
Get a first look at the collection that's breaking all the fashion industry rules.
Since news broke that Rihanna and LVMH were launching a new luxury fashion house together, fashionistas have waited with bated breath to get a sneak peek of the Fenty line. Now, the first images of the campaign have finally been revealed and we want EVERYTHING.
Rihanna first took to her Instagram to share a video of the new fashion Maison to a huge amount of hype. Shortly after, we were blessed with images of the first collection, titled Release 5-19 and shot by Glen Luchford.
From them, we can see that the high-end range is all about neutral tones, making each piece easy to mix and match with your current wardrobe. It also gives off major street chic vibes, which is exactly what we would expect from our favourite bad gal.
The first Fenty drop will include a range of pantsuits, dresses, oversized jackets and a whole lot of dark denim. We're also going to get a whole lot of loose silhouettes that will be flattering for every shape and size.
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Despite being a luxury brand, Rihanna's vision for the Fenty line is one that rips up all the fashion industry rules. Talking to T Magazine, she said, "I want to be as disruptive as possible. The brand is not traditional. There is no runway show. It's a new way of doing things because I believe that this is where fashion is going to go eventually."
Where can you shop the Fenty line?
As well as banning runway shows for the brand, Rihanna has also decided that the Fenty label will be a purely online sales model, meaning that you won't find the pieces stocked in a department store or flagship boutique. Instead, you'll be able to shop the pieces exclusively from the Fenty site when it goes live on 29 May.
Each month will also see new clothing drops on the site, so start saving now because there are plenty more luxe pieces to come.
See all the pics of the line below:
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- Best fashion sales of the week: ASOS, General Pants and David Jones
- Best fashion sales of the week: ASOS, Under Armour and THE ICONIC
- Best fashion sales of the week: ASOS, SurfStitch and David Jones