Revlon explores clean beauty: All you need to know about the new primer

Posted: 3 February 2020 10:34 am


Image: Instagram user revlon

Find out when and where you can shop Revlon's new primer, decorated with a coveted EWG seal.

Revlon is a long-standing beauty company that's been around for 88 years.

With the idea of clean and sustainable beauty gaining traction, specifically among the younger generations, it's time for the more traditional brands to join the movement.

It's been done before by CoverGirl but now it's Revlon's turn. The brand is dropping a new product, and it just so happens to be adorned with an EWG-verified seal.

What does the EWG seal actually mean? The product is compliant with the standards of the Environmental Working Group, the lobbying organisation focused on ingredient safety for consumer products.

Introducing the PhotoReady Prime Plus Perfecting + Smoothing Primer. It promises to blur what you'd rather not see, helping to smooth your skin's texture and reduce the appearance of fine lines.

Alongside it, there's a complete range of primers. One is designed to brighten and even skin tone and the other promises to mattify and reduce the appearance of pores.

However, only the Perfecting + Smoothing primer deserves the lucky seal.

If you've been wanting to explore the space of clean beauty more, now's your chance – and it's affordable and easily accessible.


Images: Instagram user revlon

Revlon's chief scientific officer Keyla Lazardi said:

"Their scientists came to our labs for brainstorming sessions, we looked at the performance levels we needed to deliver and the best way to deliver that performance while being compliant with their standards. We created different prototypes [of different products] and picked the best one."

But, will it just stop at one product?

Lazardi said that the EWG partnership is meant to be a long-term one. In fact, Revlon will continue to develop products with the EWG guidelines in mind.

She said: "We believe that this will help us communicate better with consumers — it's a good tool to attract younger consumers who [want] transparency in communication."

There's no set Australian release date but you should be able to shop the product in the next month or two.

In the meantime, you can shop Revlon from stockists like Priceline, Myer and Chemist Warehouse.

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