Selena Gomez’s beauty brand, Rare Beauty, officially has an Australian launch date

Posted: 17 June 2021 10:59 am

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Rare Beauty is coming to Australia. I repeat, Rare Beauty is coming to Australia.

Selena Gomez launched Rare Beauty back in February 2020. But since then, it's been tricky for us Aussies to get our hands on it.

Previously the only way you could purchase the brand down under was from the brand's site with international shipping, which let's be honest, everyone loathes international shipping rates. It also makes it difficult to find your shade or even swatch the product.

That's why the news that Rare Beauty is launching into Sephora Australia is a welcome relief.

Rare Beauty will officially drop online and in-store at Sephora on the 5 August.

Yep, less than 2 months till the launch date. Mark your calendars, write it in your diary and prepare your bank account for a hit.

According to the press release "Rare Beauty uses unique formulas to create breathable and airy makeup for adjustable coverage and a fresh finish, without hiding what makes you unique."

"The full line of thoughtfully formulated and tested products includes 14 categories and 133 products that will be available from the 5 August 2021 at and at Sephora Australia stores."

What's even better is that we got a sneak peek at the Aussie pricing across the top 4 products in the line.

  • Lip Souffle Matte Lip Cream: $34 AUD
  • Soft Pinch Liquid Blush: $34 AUD
  • Liquid Touch Weightless Foundation: $49
  • Brow Harmony Pencil and Gel: $34

"I'm so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare," said Selena Gomez, Founder and Creator of Rare Beauty. "These products aren't about being someone else, it's about being who you are, whether that's rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it's not something you need. I want every person to feel beautiful exactly as they are."

Stay tuned for more info on @finderstyle.

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