RaboDirect launches augmented reality app
The Feel Good AR app brings the link between food waste and savings to life.
RaboDirect has today launched a free augmented reality app called Feel Good AR in line with the release of its 2017 Food and Farming Report, which forms part of the bank's annual Financial Health Barometer. The app uses augmented reality to engage users on the important issue of food waste and how this links to savings.
RaboDirect's report revealed that Australians waste $9.6 billion worth of food each year, which works out to over $1000 per Australian household wasted annually. The Feel Good AR app aims to captivate users by taking them on a visual journey of how their savings can grow no matter how little you start with, just like the growth of a strawberry bush that starts from tiny seeds.
The interactive vision is of two young children watering some seeds and watching a strawberry bush sprout. The dialogue is cute, engaging and includes a clever message: Just like the seeds, if you deposit your small savings in a high interest savings account with RaboDirect, you can watch your money grow. It also highlights the bank's commitment to Australian farmers, stating 100% of the savings deposited with RaboDirect are used to fund Australian farming and agriculture businesses.
Developed in collaboration with Page2, the augmented reality app is activated by hovering your smartphone over a flyer developed by RaboDirect to launch the app. It also works on any Australian, New Zealand or European currency note, if you happen to have one on you. RaboDirect also today launched a virtual reality film which takes users on a visual journey of how food is processed from the farm to our forks.
Edwin van Raalte, group executive of RaboDirect, says, “VR and AR have the capability to bring a product to life and we have recognised that to engage Australians on the topic of food waste, farming and savings, we need to take different approaches and educate through the use of tech-savvy tools.
“Our 2017 Food & Farming report found that people who believe food and farming is important to Australia are more likely to waste less of their food. Food is obviously relevant for every one of us, though only half of all Aussies say they know a little about the process. We feel education will be key to helping reduce waste,” he said.
You can download the Feel Good AR app for free from the Apple Store or Google Play store by searching for "Feel Good AR".