Presto is pulling out all the stops in a bid to compete with streaming giant, Netflix
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Update 18/05/2015: In another big move to bolster more support for the Australian streaming service, Foxtel and Seven West Media have joined forces to "dramatically expand its more than 5000 hours of content" by adding first-run exclusives.
Today Seven West Media confirmed the formalisation of its joint venture with Foxtel in Presto TV. This announcement comes soon after the Australian Competition and Consumer Commission (ACCC) decided not to challenge the partnership.
Foxtel and Seven West Media, who each hold a 50 per cent stake in the subscription video on demand (SVOD) company, are promising to significantly increase the amount of content in the following weeks with a focus on first-run exclusives. To kick this new initiative off, Presto will be introducing the first of its "First on Presto" exclusives, the entire first season of Aquarius, on the 29th of this month.
Aquarius is an American drama series that stars Gethin Anthony (Game of Thrones) and David Duchovny (The X Files) as Charles Manson and the police sergeant investigating him, respectively.
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Today, Quickflix announced they would be entering into a reseller agreement with Foxtel. Foxtel’s streaming service Presto, will now be distributed to current and future Quickflix customers.
The Quickflix service will still remain, however, customers will have access to Presto’s services through the Quickflix app. The pricing of both services will remain as is, with Quickflix offering pay per view streaming and Presto offering its subscription service. Both providers believe that the services complement each other and that DVD diehards (a market which still makes over $1 billion AUD every year) will be introduced to the streaming world and that streamers will now have the option to rent DVD (uhh, thanks?).
The launch of Presto within Quickflix will coincide with a ‘major upgrade of Quickflix’s UI (user interface) across all major device platforms over the coming months. User interface has been a fairly consistent complaint about Netflix Australia, so it’s understandable if Quickflix are changing things up and teaming up with a playground buddy to show the international competitor, Netflix, what for.
Quickflix have a somewhat bitter history with Netflix.
Back in September of 2014, Quickflix CEO, Stephen Langsford, sent an open letter (pictured below) to Netflix founder, Reed Hastings, requesting that the overseas streaming service stop ignoring unauthorised ‘back door’ access to the US service through the use of VPN and to play fairly by ‘enter through the front door’.
Well, it seems that Mr Hastings listened, because as we all know, Netflix hit our shores in March of this year while Quickflix braced itself for impact.
Ever since Netflix arrived in Australia, it’s received an erratic mix of heartfelt praise and harsh criticism and with the recent ‘Netflix Tax’ announcement, and yesterday’s reveal that some Internet Service Providers are streaming Netflix slower than others, it’s beginning to feel like Australia is slowly pushing Netflix out of the picture to make way for Fairfax Media’s Presto and News Corps’ Stan.