When and where to buy the Quay x Benefit sunglasses collaboration

Posted: 1 April 2019 9:51 am News
Picture not described: benefitxquaycollabfeature_instagram_738x410.jpg Image: Instagram

Quay x Benefit Image: Instagram

The latest collaboration from Quay Australia is a seriously cheeky set of frames designed for Benefit brow lovers.

Fresh from the latest collaboration with Jennifer Lopez and Alex Rodriguez, Quay Australia has another big partnership in the works. But this time Quay isn't teaming up with a celebrity or influencer. This time Quay is pairing with much-loved brand Benefit.

It's seemingly a match made in heaven. Both brands are exciting, fun-loving and never seem to take themselves too seriously. So naturally this collaboration is just as playful and stylish as both of these cult-favourite brands.

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So what exactly have Quay and Benefit created together? Well, the brands have worked together on three unique styles of sunglasses – four if you include the cheeky pair developed for April Fools' Day. They're called Shook, Shade Queen and Tinted Love. We've finally see the pictures of all three styles and as expected, each pair is absolutely fabulous.

Tinted Love are your classic round frame style. Easy to wear and effortlessly chic, this is the staple pair of sunglasses every fashionista needs. Shade Queen is a statement-making pair of ultra-glam shades. The front is one curved lens in an angular cut. Shook is another classic style with more of a cat-eye shape and with metal arms.

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The fourth style of sunglasses that the brands have created is a tongue-in-cheek nod to Benefit's passion for all things brow. The style, aptly titled All Abrowed It, is a set of large frames with cut-outs in the lens to expose your eyebrows. The All Abrowed It style is a bonus creation made for April Fools' Day, and according to a WWD report, the style will be sent out to select influencers on 1 April.

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"Benefit's all about laughter and fun and when you look at these styles, they were designed to have a great time in," said Erin Kramer Benefit's director of brand marketing to WWD.

"It's showing the personality of our brand and its DNA. Everything about this product is made to make our customers smile — whether it's the payoff, the witty copy, the fun design on the packaging. We're branching out in another way outside of makeup to make them smile."

When and where to buy the Quay x Benefit sunglasses

Tinted Love will be priced at $55 US, Shade Queen will be $60 and Shook will be $55. Each style comes in both black and pink and shoppers will be able to buy these fab sunglasses on both the Benefit and Quay Australia websites. They're launching on 3 April for US customers (which will likely mean 4 April for those of us in Australia and New Zealand). You can head over to the info page on Quay Australia to see more pictures.

Watch the video below to see more!

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