Your first look at the PUMA x RHUDE collection
Minimalism meets luxury in this collaborative new line.
While sportswear titans adidas and Nike have been dolling out collaborative lines left, right and centre, it's been a while since we heard some major news from PUMA. It turns out the brand has simply been biding its time though, with the company now announcing a team up with LA-based label RHUDE.
Headed by designer Rhuigi Villaseñor, you may remember RHUDE as the streetwear-slash-luxury brand that skyrocketed onto the scene after Kendrick Lamar wore Villaseñor's breakout bandana tee at the BET Awards back in 2012. Now, the brand is well known for fusing personal narrative and streetwear classics, making the collaboration with PUMA a pretty damned exciting one.
So, what's in the collection?
Ditching its usual penchant for logos and graphics, RHUDE's team up with the PUMA label is a lesson in minimalism. The line will see the drop of four iconic PUMA silhouettes reimagined in designs that are low-key, while still remaining as stylish as hell.
For instance, the tall Basket '68 OG model gets a sleek upgrade with white leather, grey suede and silver accents adorning the upper. The Palace Guard silhouette meanwhile executes a similar colour palette, forgoing its usual retro look for clean hues in a groovy, mismatched design.
Perhaps the biggest deviance from the original design comes in the form of the Cell Alien sneakers. Where its predecessor was an ode to all things bold and futuristic, the RHUDE model features an almost entirely muted black leather and mesh framing contrasted with the usual Green Menthol CELL technology base.
Rounding out the line, there will also be a reworked version of the Alteration. Arriving in a grey suede and white leather upper with a beige midsole, the Alterations might even be our favourites from the line thanks to their unbridled style potential.
Complementing the new shoe designs, PUMA and RHUDE will also release a bunch of unisex separates such as tracksuits, hoodies and coats. The apparel line will be available in unisex sizing and will see the minimalist aesthetic continued with ready-to-wear pieces in mostly monochromatic hues.
When and where can you shop the line?
The PUMA x RHUDE capsule is due to be released both online and in-store at PUMA from 3 August. You can check out more images of the collection below.