Where to buy the sustainable PUMA x First Mile collection
The new sneaker and apparel line is working to fight environmental waste while also helping communities in need.
With sustainability becoming a major focus for fashion brands this year, PUMA is getting started early with the release of a new eco-friendly collection. The sportswear giant has teamed up with organisation First Mile to create a line of sneakers and apparel made from recycled materials, and it's available to shop now from the PUMA site.
Release date: Available now
First Mile works with micro-economies in Haiti, Honduras and Taiwan to collect plastic bottles, effectively reducing pollution in these areas while also creating jobs for those in need. These bottles are then turned into yarn, which is later used to create products such as the ones in PUMA's new collection.
Each sneaker that features in the PUMA line is made from recycled materials along with the brand's popular LQDCELL technology. The end result is performance-driven sneakers that are every bit as stylish as PUMA's other designs.
In addition to the sneakers, 25 pieces of apparel also complete the line-up, with both men's and women's tees, jackets, caps, leggings and more on offer. All of the apparel is made from at least 83% sustainable yarn sourced by the First Mile program, with some pieces even made entirely from the material.
Pieces range in price from around $50-$190, while the sneakers retail for around the $150 mark.
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According to PUMA, the collection has "diverted about 40 tonnes of plastic waste from landfills and oceans, just for the products made for 2020". Roughly translated, this equates to around 1,980,286 plastic bottles being reused, which is a pretty good reason to shop the range if your activewear is in need of an update.
You can see more images of the collection below.
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