Everything we know so far about PUMA’s Fit Intelligence sneakers

Posted: 5 February 2019 10:20 am

Image: Instagram user sneakernarcos

Get all the information about the auto-lacing sneakers set to rival the Nike Adapt BBs.

Technology has come a long way over the past few decades. Whilst we might still be waiting (rather impatiently) for the hoverboards and flying cars promised to us in Back To The Future, we are constantly bestowed with trendy tech pieces we never expected. The latest game changing advancement seems to be sneakers designed with an auto-lacing system so we can all embrace our inner spirit animal – the sloth.

Just a few short weeks after Nike unveiled its Adapt BB sneakers and sent the collective sport shoe fandom into a meltdown, PUMA has announced its newest contribution to the latest fashion craze in an attempt to take back its crown.

Beating Nike to the punch in 2015, PUMA released the AutoDisc sneakers which offered the wearer an automated fit at the touch of a button. The problem was that the AutoDiscs were too heavy, too expensive and not practical enough to enter the market. Determined not to let Nike take all the credit though, PUMA have now debuted the Fit Intelligence (Fi) sneakers which are the technological upgrade of the AutoDiscs.

PUMA has spent the past three years working on a model that eliminates all the problems of its predecessor, so it's safe to say these kicks are going to be good. The Fi training shoes can adapt to the wearer's foot with just a swipe of the module mounted on top of the shoe's tongue. Tightness can be adjusted through a smartphone or Apple Watch by employing a micromotor that powers a cable lacing system. Essentially, it's comfort at the touch of an app and we're here for it.

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Despite being a technological feat, the sneakers are still versatile enough to be worn every day. With a cushioned design and flexible insole, the shoes can be used for a range of different activities. The all-black aesthetic is a snazzy upgrade from the bright yellow AutoDiscs, meaning you can match them with your workout gear as well as your casual wear.

The wirelessly connected kicks can also be charged with a Qi charging pad. Holding charge for up to five days, these shoes are perfect for those of us with the memory span of a goldfish.

When can you shop the Fit Intelligence sneakers?

The Fi kicks aren't set to be released until Spring 2020, so we've still got a while to wait before we can get our hands on these bad boys. They are set to retail for US$330, making them just a touch cheaper than the Nike Adapt BBs which come in at US$350. Still, if you're in the market for some seriously cool sneakers, it will give you a chance to save your pennies before they officially drop.

If the hype around the Nike Adapts is anything to go by, the Fi sneakers will likely be a sellout, so you might want to keep your eyes on PUMA's social media accounts come next year. In the meantime, you can shop a range of high-performance gear from the PUMA site as well as usual stockists like Farfetch and THE ICONIC.

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