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Puma and ASOS are creating an environmentally friendly collection

Alexandra Hourigan 14 June 2018 NEWS

ASOS and Puma are stepping up their fashion game in the name of the environment!

With the threat of global warming and humans' effect on the environment becoming a huge topic of conversation, it was only a matter of time before attention turned to the fashion industry and its carbon footprint.

While some brands still turn a blind eye, ASOS and Puma have teamed up in order to create a sustainable collection. The collaboration will produce economically friendly mens and womens wear for you to shop with a guilt-free conscience.

The fashion brands announced the "Sustainability Pack" and debuted the range of t-shirts, hoodies, tracksuit pants and more. The entire collection was created with environmental impact in mind, meaning that each piece possesses a zero carbon footprint.

The ASOS x Puma collection is made with 100% organic cotton and produced in regions that are more local to countries that it's available in. This effectively works to reduce the levels of carbon emitted in transportation. Each factory that had a part in the manufacturing process has social and environmentally-certified health and safety systems in place.

This collaboration consists of sustainable designs mixed with bright colours and soft pastels. It includes green hoodies, cream and rainbow crewnecks, and 70s-style printed tees. But these bright colours aren't at the expense of the environment. All colours and prints chosen to obtain these fun designs for the collection are free from harmful chemicals, meaning that ASOS and Puma really did think of everything.

The collection consists of 40 items in total for you to shop and we couldn't be more proud of the brands. This is definitely a right move towards a better outlook in the fashion industry. With so many brands going fur-free like Versace and Gucci taking a stance for the environment, we can see a new trend coming along.

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