The top fashion sites to shop for pretty prom dresses
Hello high schooler, the end is near. Hallelujah! These are the top 10 retailers to shop for affordable prom dresses.
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When planning your exit of school it’s a no-brainer you want to look your most fabulous self, and starting your outfit planning in advance is all part of the fun.
Shopping for prom dresses doesn’t have to blow out your budget. You can snap up a style bargain saving you hundreds of dollars on the one-time-wear number. On the flip side you can go all out and invest in something you’ll own forever and ever. (We can help you in that department too!)
From a floor-length gown that’s OTT to something short and sweet, these are the top ten retailers who have you covered for the school formal season.
Top fashion sites to shop for prom dresses

1. ASOS
Find your perfect prom dress at ASOS, you will find plenty of cheap and cheerful options that will make you the envy of your friends.
Attracting shoppers globally, ASOS is the ultimate fashion destination for the twenty-something fashion addict looking for new threads on the reg. The brand offers a mix of house labels, exclusive styles and hot brands.
- 10% student discount
- Free shipping on orders over $40
- Returns accepted within 28 days of receiving your order

2. THE ICONIC
The prettiest prom dresses are ready to shop at THE ICONIC from local and international labels, including exclusive styles you can’t buy anywhere else.
Aussie favourite THE ICONIC has a mix of Australian and international labels ready for you to shop. Launching in late 2011 the brand is your answer to last-minute emergency outfit shopping as well as a guaranteed best dressed status.
- Free returns for 30 days
- Free delivery on orders over $50
- 3 hour delivery in Sydney metro $12.95

3. David Jones
David Jones is your go-to destination when it comes to investing in a fancy designer prom dress.
The iconic Aussie retail king stocks almost everything under the sun. The brand has a reputation for good customer service, quality products and is not a budget store.
- Click & Collect available
- Returns accepted in-store or online
- Same-day shipping available (Sydney only)
- Quality guarantee

4. Showpo
The online store stocking the hottest range of prom dresses for girls looking to make a statement and stick to a budget.
Get bang for your buck when you shop with Showpo. Scroll through the brand's Instagram feed for inspiration and shop the looks you love online.
- Free express shipping on orders over $50
- Exchanges accepted within 14 days of receiving your order

5. Sheike
Since 1979, Sheike has been presenting an ever growing popular range of women's fashion. Find the perfect prom dress for any occasion.
Sheike has dresses for all tastes so if you are looking for the perfect prom dress you can find it all here!
- FREE shipping over $150
- 10% off your first order when you sign up
- Afterpay available

6. Forever New
Your girly go-to, Forever New knows how to do a prom dress like no one else.
Melbourne-born brand Forever New celebrates the feminine woman with signature fashion pieces and limited collections. Shop the latest Kylie and Kendall collection here.
- Free delivery on orders over $50
- 10% discount for students
- Returns accepted within 14 days of delivery

7. BNKR
BNKR are bound to have an abundance of elegant dresses perfect to wear to your prom night.
You’ll have the most envious outfit when you shop with Adelaide-based retailer BNKR. Stocking C/meo Collective, Finders Keepers, Keepsake, The Fifth and TY-LR, this is a fashion girl's dream store.
- Chat with a personal stylist online
- Take 15% off your first order
- Free express shipping on orders over $39

8. H&M
With H&M's selection of party dresses, you'll find a selection offering comfort yet glamorous to wear.
Get your fashion game on with H&M's collections collaborated with luxury brands offering you affordable and sustainable quality clothing for all.
- FREE shipping with your orders when you spend over $60
- Buy now, pay later with Klarna
- 30-day returns policy
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Your quick guide to retailers offering free delivery:
Most of the retailers mentioned above offer free shipping when you spend over a certain amount. It doesn’t get much better than that! Shop for your prom dresses online with ease.
- ASOS - Orders over $40
- THE ICONIC - Orders over $50
- Showpo - Express shipping on orders over $50
- Beginning Boutique - Free express shipping on orders over $50
- Forever New - Orders over $50
- H&M - Orders over $60
- Surfstitch - Orders over $25
- Princess Polly - Express shipping on orders over $50
- City Beach - Orders over $75
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