Prime Video gets a redesign: Here’s what’s new
The streaming service is rolling out a more aesthetically pleasing and user-friendly interface.
Prime Video has a lot going for it. Besides a generous content library, the platform comes at an affordable price, offers 4K video streaming and enables you to bundle third-party Channels to your subscription for easy access to all your favourite shows and movies. The only downside? Its clunky interface. Thankfully, that's about to change with a redesign announced for Prime Video.
The service is rolling out a new look over the next few weeks, featuring a more streamlined home screen. The aim is to make navigation and content discovery easier. That way, subscribers can more easily find titles that appeal to them. If you're thinking of giving Prime Video a try for the first time, you can do so with a 30-day free trial.
What will the new Prime Video look like?
First off, the new interface packs a simplified main navigation menu accessible from anywhere in the app. It will be located to the side of the screen and consist of 6 primary pages: Home, Store, Find, Live TV, Free with Ads and My Stuff. There will be sub-pages too, like Movies and TV shows for Home and Channels or Rent or Buy for Store.
As you might know if you already have Prime Video, you can use the app to subscribe to third-party Channels like Paramount Plus or AMC Plus. Paramount Plus offers live sport and a live news channel, so you should be able to access those feeds under the Live TV page. Prime Video doesn't have live TV channels in Australia like in the US, but that could change with something like the Australian Swimming Championships, which Prime Video currently holds the rights to. Similarly to channels, you can purchase or rent shows and movies via the Prime Video Store for an extra fee. The titles you buy should then be located under My Stuff.
The new interface will feature more immersive imagery and a fresh colour palette. The result? Prime Video looks less busy and more polished. Users will notice new carousels prominently displayed on the home page, like the platform's Top 10 Chart featuring trending content or the Continue Watching row, which will be more visible.
The redesign also means that Prime Video will be clearer about which entertainment is included in your subscription. Shows and movies you have access to will be marked with a blue tick, while everything that requires you to shell out extra cash will feature a gold shopping bag icon. Unlike most of its competitors, Amazon still sells a lot of content outside of Prime Video. We're guessing this is as streamlined as navigating the online service gets.
When will these changes take effect?
These changes will roll out to Prime Video subscribers worldwide over the next few weeks. You should get access to the new interface on connected living room devices (smart TVs, game consoles, Fire TV and so on) and on the Android app by mid-to-late August 2022. The Prime Video redesign will come to iOS and web later in the year.
That's excellent news, especially when you consider that Prime Video's highly-anticipated Lord of the Rings TV series is debuting in September. By then, all potential kinks will likely be worked out. Users signing up to stream the premiere of The Lord of the Rings: The Rings of Power on 2 September will be greeted by the app's updated look.
Prime Video details in Australia
In Australia, Prime Video is free with an Amazon Prime subscription, which costs $6.99 per month. It comes with attractive perks like free or expedited shipping on select items, access to exclusive deals, free reading and more. New users get an entire month for free.
Recent highlights on Prime Video include acclaimed movie Belfast, documentary Warriors on the Field, blockbuster Spider-Man: No Way Home and Chris Pratt thriller series The Terminal List. You can also stream hyped superhero series The Boys, award-winning comedy The Marvelous Mrs. Maisel, young adult series The Summer I Turned Pretty and action show Reacher.