Why you need to obsess over the PrettyLittleThing Women’s Day collection

Posted: 19 February 2019 3:45 pm

The newest PrettyLittleThing collection is all about women empowerment and it's a big yes!

It's no secret that online UK retailer PrettyLittleThing is all for the girls. They showcase the clothing on models of all different body shapes, don't photoshop stretchmarks, have a curve range and also launched a collection with plus-size model Ashley Graham.

However, the brand is going one step further this year and we're here for it. The brand only dropped the Herbert Twins capsule last week, and now it's launching a dedicated collection for International Women's Day. Can we please get a round of applause, people?

Let me explain why this new campaign is so special. The model line-up includes alopecia advocate and mentor, Danielle Bear; cancer survivor, Lauren Mahon; Playboy's first ever transgender cover girl, Giuliana Farfalla; plus Australia's very own budding fashion designer, Yasmin Jay. It's a collection of powerful stories and real women, and this is what fashion should really be about – celebrating the strength of women.

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A post shared by PrettyLittleThing.com (@prettylittlething) on Feb 18, 2019 at 11:30am PST

PrettyLittleThings's International Women's Day campaign hits the nail on the head. It represents the triumph of women and just how powerful we are. I mean, if Beyoncé tells us that girls run the world, then it's obviously true.

It just gets better too. PrettyLittleThing will be donating 100% of the profits from this collection to WAGGGS: World Association of Girl Guides & Girl Scouts. Put it this way... by shopping this collection with PrettyLittleThing, you'll actually be donating to charity. There has never been a good enough reason to shop with a clear conscience.

The clothing itself consists of grey, pink, white and black shirts, bodysuits, shorts, track pants and jumpers. Each item sports an inspiration quote like "Go Girl", "Girl Gang" and "Girl, You Got This". The collection ranges from $12 to $33 with the current sale, so you can really justify getting yourself a few pieces.

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