Pretty Green: Online supermarket with free lockdown delivery, what’s the catch?

Posted: 16 July 2021 10:32 am

Australia's digital-first supermarket is offering free delivery to eligible Sydneysiders to help drive down lockdown costs.

If you're currently sitting through Sydney's extended lockdown, you likely already know just how difficult it is to get your groceries delivered.

With no supermarket in my local area, I recently placed a Woolworths order that I had to wait 4 days to receive, and was still charged more than the usual delivery fee for my troubles.

This doesn't seem to be an uncommon experience either, with work colleagues also lamenting increased wait times, even when holding a current annual delivery subscription.

With new competitor Pretty Green recently entering the scene though, the supermarket delivery model may just be headed for a much-needed shakeup.

The unique, online-only supermarket model allows you to shop all your pantry staples, household items and fresh produce directly from the accompanying app.

Deliveries are then queued by suburb and delivered within a chosen 2-hour window from 7am to 9pm the next day, 7 days a week.

Pretty Green app

Having previously trialled the business across Sydney's northern suburbs, Pretty Green has now decided to extend the grocery delivery service to help home-bound families across Greater Sydney.

Better yet, the business is also offering free delivery for Sydneysiders, with no minimum spend required.

The downside is that only 50-odd suburbs are currently eligible for delivery, though shoppers do have the option of "unlocking" their suburb for delivery via the Pretty Green app.

Pretty Green CEO, Benjamin Kassel, said in a statement, "The fact that supermarkets are becoming transmission sites, and Sydneysiders can only leave the house if necessary, with only one person allowed to go shopping, led us to quickly reconsider where we were delivering to."

"Having the household groceries delivered to your door safely, contact-free and with zero delivery fees not only ensures peace of mind during these uncertain times but extra money in your wallet."

"It's something only a digital-first supermarket can provide, and our trial shoppers have been delighted with the delivery service."

Pretty Green is also dedicated to providing a sustainable service, with ordered quantities of produce processed each evening, resulting in less food waste the next day.

Orders are meanwhile delivered in boxes which are taken upon departure, leaving no bags or packaging behind.

The company is now looking at expanding into other Australian states and will be increasing its product offerings, with cost savings to be passed on to customers.

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Main image credit: Instagram user prettygreenco

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