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16 November, 2018, Sydney, Australia – While Black Friday holds legend status in the U.S., it isn’t causing much fanfare down under, with only one in five shopping the sale, according to finder.com.au, the site that compares virtually everything.
Black Friday falls on November 23 this year, and savvy shoppers can expect big discounts on clothing, homewares and tech.
The research shows just 4 million Australians plan to shop that day (21%), falling way short of the 174 million Americans (70%) who are expected to shop over the Thanksgiving weekend.
Despite the lack of Aussies taking part, finder.com.au analysis estimates Aussies will spend over $320 million.
Bessie Hassan, Money Expert at finder.com.au, said though plenty of retailers have jumped on the bandwagon, Black Friday is still a new concept for Aussies.
“Like Halloween and Thanksgiving celebrations, Black Friday is a tradition making its way to our shores.
“Black Friday and Cyber Monday are the last big sales before Boxing Day, so it’s the perfect time to do your Christmas shopping for a fraction of the cost.”
The survey of 2,013 people found the majority of Australians (44%) simply purchase things as they need them, rather than holding out until sale time.
Hassan said many Aussies are missing a trick to save money.
“Retailers regularly have sales, so you shouldn’t be paying full price for anything. Beyond Christmas, think ahead for a New Year’s Eve outfit or back to school needs.
“The trick is to start browsing now. Jump online and check out your favourite sites, then start bookmarking or adding what you’d like to buy to your shopping cart.
“Once the sale starts, you can easily see if the goods on your wish list are reduced, and quickly check out.
“Some brands will even kick off earlier than Friday, so keep your eyes peeled.”
Despite the opportunity to bag a bargain, 11% will resist the temptation to buy until the Boxing Day sales.
One in four Australians (25%) don't actually know what Black Friday is. This was consistent across generations with Black Friday lost on Baby Boomers (25%) and Millennials (24%) alike.
Only 18% of Western Australians plan to shop the sale compared to 24% of savvy shoppers in South Australia.
To shop the sale from the comfort of your couch, finder.com.au will be rounding up 350+ Black Friday offers here: https://www.finder.com.au/black-friday-deals
Tips to get the best Black Friday deals
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Disclaimer
The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on finder.com.au's review pages for the current correct values.
About Finder
Every month 2.6 million unique visitors turn to Finder to save money and time, and to make important life choices. We compare virtually everything from credit cards, phone plans, health insurance, travel deals and much more.
Our free service is 100% independently-owned by three Australians: Fred Schebesta, Frank Restuccia and Jeremy Cabral. Since launching in 2006, Finder has helped Aussies find what they need from 1,800+ brands across 100+ categories.
We continue to expand and launch around the globe, and now have offices in Australia, the United States, the United Kingdom, Canada, Poland and the Philippines. For further information visit www.finder.com.au.
12.6 million average unique monthly audience (June- September 2019), Nielsen Digital Panel