Media Release

Shopping around the Christmas tree: 14 million Aussies to splurge this Boxing Day

        • The average Australian shopper will spend $872 on average
        • Food and booze top the sales wishlist
        • Here's how to shop the sales

21 December 2020, Sydney, Australia – Millions of Australians will be looking to nab themselves a bargain during the post-Christmas sales, according to new research by Finder, Australia's most visited comparison site.

The survey of 1,004 respondents found that 74% – equivalent to 14 million Australians – will be shopping this year.

Most Aussies will be splurging on food and alcohol, with almost two thirds (61%) looking to capitalise on discounts post-Christmas.

More than one third (37%) will be purchasing beauty and makeup products, while a similar number of Aussies (36%) will be looking for electronics.

Furniture tops the list as the category consumers will be shelling out the most for, averaging at $176. This is followed by food and alcohol, with an average spend of $166.

Kate Browne, personal finance expert at Finder, said that Aussies having a quiet COVID-19 Christmas should jump online early.

"The sales are starting earlier and earlier. While many bricks-and-mortar stores start their sales when doors open on Boxing Day, we're seeing online retailers advertising deals well and truly before.

"If you want to make the most of the deals and ensure you don't miss out, start your shopping early.

"Make a list of all the things you need and do some research to find all the retailers stocking your item, that way you know where to head on the day."

The Finder survey shows that Australians will spend on average $79 on whitegoods.

This comes as the Finder Retail Awards reveal the best brands for whitegoods products like fridges, freezers, clothes dryers and washing machines.

"During the post-Christmas sales you tend to see large discounts on big ticket items, as retailers look to clear shelves and make room for new stock for the year ahead," Browne said.

Whitegood brands LG, Westinghouse and Asko have all been crowned the best-rated in their categories by Australians, taking out a Finder Retail Award in the dishwasher, top-mounted fridge and front-load washing machine categories respectively.

The research found that men are more likely to shop big this Christmas, with a whopping average spend of $1,143 – that's nearly double the average of $594 for women.

Across the generations, gen Xers plans on spending the most at $1,130, followed by millennials at $1,097.

Baby boomers will be pinching their pennies this holiday season, with a much lower average spend of $343.

Browne said to check the fine print before you part with your money.

"Before you buy, take a look at the store's returns policy. Stores tend to have stricter rules around returning discounted items.

"Some retailers, such as JB Hi-Fi and Bunnings, offer a price match guarantee. Use this to your advantage to score an extra discount.

"Take advantage of sales to buy things you know you'll need, like birthday presents or workwear, but making frivolous purchases can impact your finances in the long run," Browne said.

Finder has a comprehensive list of deals that you can browse here:

CategoryAverage Aussie spend
Small appliances$50.34
Total average$871.94

Finder December Survey 2020

How to shop the Boxing Day sales

  • Jump online early. If your Christmas night looks quiet, carve out some time to shop the sales. The earlier you start, the less likely you'll miss out.
  • Know the value of the items you want. It's easy to get swept up in the Boxing Day hype and overspend on a "deal". Do your research and set some limits beforehand for how much you're willing to spend on an item.
  • Keep an eye on retailers. Sign up to your favourite retailer's newsletter to stay in the loop. Better yet, follow them on their social media accounts. Some retailers give their members exclusive deals and access to the sales before they've begun.


For further information


The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on's review pages for the current correct values.

About Finder

Every month 2.6 million unique visitors turn to Finder to save money and time, and to make important life choices. We compare virtually everything from credit cards, phone plans, health insurance, travel deals and much more.

Our free service is 100% independently-owned by three Australians: Fred Schebesta, Frank Restuccia and Jeremy Cabral. Since launching in 2006, Finder has helped Aussies find what they need from 1,800+ brands across 100+ categories.

We continue to expand and launch around the globe, and now have offices in Australia, the United States, the United Kingdom, Canada, Poland and the Philippines. For further information visit

12.6 million average unique monthly audience (June- September 2019), Nielsen Digital Panel

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