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Pay With Google launches to simplify online payments



Online shopping is about to get a whole lot easier.

Forget having to fill out your card details every time you shop online. This week, Google has introduced a new payment technology that will remove the need to enter your account information when you hit the checkout.

Called "Pay With Google", you can choose your preferred credit or debit card that you’ve linked to the account and authenticate the purchase with a secure code or by using your Android device. If you’ve already linked your card to services like Google Play, YouTube, Chrome or Android Pay, Pay With Google can automatically access these accounts.

The major purpose is to make it easier and speedier for customers to shop. When you check out with Pay With Google, you can choose from a list of cards that you’ve saved in your Google account. You just tap the card you want to use and Google sends the information to the merchant to process the transaction.

The technology is available through the Google Payment API, which was first announced in May and has now been rolled out globally. Pay With Google will only be available with merchants that have opted to use the Google Payment API, so it’s not available everywhere just yet. At launch, some of the supported services include KAYAK, Gametime and Instacart. However, companies such as Airbnb, Guzman Y Gomez and Deliveroo are set to join the ranks soon.

Google has also partnered with over 40 payment providers including PayPal’s Braintree, Stripe and Worldpay. At the moment, Google Pay works within mobile apps and the Chrome mobile browser but Google has plans to expand to other browsers in the future.

This new mobile digital wallet will pose competition to the likes of Apple Pay and Paypal, offering consumers a new way to pay in just a few clicks.

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Picture: Google

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