Exactly when Pat McGrath Labs will launch in Sephora Australia

Marina Tatas 28 November 2018 NEWS

Source: Instagram user Pat McGrath Real

Another big brand is coming to Sephora Australia next week and our wallets are at the ready.

Get ready, makeup junkies, because a new big brand will soon launch in Sephora stores and it's a big deal. Pat McGrath Labs will be joining the Sephora brand line-up and we're more than excited.

The news was officially announced on the Sephora Australia Instagram. A few days before the brand also uploaded a sneak peek to get makeup junkies guessing. Alas, many were met with the good news just a few minutes ago that indeed Pat McGrath Labs will be landing in Sephora. The brand will officially launch online on the 6 December and will be in-store soon after!

"Sephora Australia today announced their final brand launch for 2018, introducing one of the worlds most sought-after makeup brands, PAT McGRATH LABS. PAT McGRATH LABS, the brainchild of the most influential and revered makeup artist in the world, Pat McGrath, is inspired by Obsession. Inspiration. Addiction. With a creative vision that's made her an icon from couture, to club kids, to street culture, McGrath's influence can be seen everywhere" stated Sephora in a press release.

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Why is this so exciting? Well there wasnt an Australian stockist for the beauty brand until this announcement. This means that you will soon be able to shop her wonderful range of makeup both in-store and online. Cheering or screams of excitement are welcome.

The news was kept on the down low for a few days. The initial announcement was hidden within a Sephora subscription email, but the official date of launch was not confirmed until today.

Source: Sephora Australia subscription email on 26 November 2018

If you haven't heard about Pat McGrath Labs, then you're in for an absolute treat. The range consists of a number of lip kits, highlighter, brushes, eyeliners, eyeshadow palettes, lip liners, lipsticks and lip glosses. We know, it's a lot to take it. The brand is filled with limited-edition kits and is packed with punchy pigments and maximum-impact metallics.

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The artist behind the cosmetic line has worked in the beauty industry for a long time. Anna Wintour proclaimed her to be "the most influential makeup artist in the world" and Britain's Queen Elizabeth II made her a Member of the Order of the British Empire for services to the fashion and beauty industry.

For the past two decades, Pat has been working editorial spreads, designing the makeup for runway shows, directing the makeup for breakthrough advertising campaigns and assisting on the launch of luxury cosmetic brands.

Source: Pat McGrath Labs

The cosmetic line has reached a net worth of ONE BILLION DOLLARS. Yes, that's right, ladies and gentlemen, Pat McGrath Labs has surpassed Kylie Cosmetics, making Pat McGrath Labs the first beauty brand to hit the incredible milestone.

If those achievements are anything to go by, it's certain that Pat McGrath Labs is a stand-out brand in the beauty industry. There is no stopping the success of Pat McGrath Labs.

In 2015, the world witnessed the launch of the very first product called Gold 001. It consisted of a gold eyeshadow pigment, a spatula, a mixing liquid and an extra container. The thought process behind the brand is to experiment with makeup and to break through boundaries.

The brand is famous for pigmented glitter lips, skin that looks like glass and rich hues featured throughout the eyeshadow palettes.

Some favourites from the brand include the METALMORPHOSIS kits, the MTHRSHP eyeshadow palettes and the LUXETRACE lipsticks.

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A post shared by Pat McGrath (@patmcgrathreal) on

View this post on Instagram

A post shared by Pat McGrath (@patmcgrathreal) on


When and where to buy it

The set date for the launch is the 6 December. On this date Pat McGrath will officially launch on the Sephora site and you will soon be able to shop and swatch in-store too!

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