PANDORA’s new campaign is all about empowering women

Mia Steiber 16 March 2017 NEWS

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The new video for the campaign called DO focuses on encouraging women to be their authentic selves.

Today, jewellery brand PANDORA has launched its new multifaceted campaign called DO, all about expressing individuality, style and strength.

A video and campaign imagery have been released today that explore what it is to be female in the modern era. DO aims to inspire a new strength and determination to be honest about who you are and what life means to you.

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PANDORA is a brand with a long history of social and environmental responsibility. It wants like-minded women to find motivation in the campaign. The inclusive video showcases inspiring women of different ethnicities and ages. One such inspiring personality featured is Mamé Adjei, female entrepreneur and America’s Next Top Model contestant.

Mentoring young women, pursuing humanitarian work or leading a business, the energetic women introduced in the new campaign embody what DO is all about. Doing what you feel is worthwhile, aided by the confidence found through staying true to yourself and your style.

The campaign DO has been created to promote PANDORA's new season collection which will be available at PANDORA stores and registered stockists.

Watch the campaign video below or click through here to see the behind the scenes film.

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