Conscious Nation: Everything we know about P.E Nation’s sustainable new initiative
Activewear gets an eco-friendly upgrade.
With rising concerns about global warming and the general state of our environment, we are starting to see more and more brands take proactive steps towards becoming more environmentally responsible. From Converse beginning to make its iconic silhouettes from renewable materials to major fashion sites like Net-A-Porter and THE ICONIC creating platforms for consumers to easily shop sustainable labels, the fashion world is well and truly pitching in to help make a difference.
Premium activewear brand P.E Nation is now the latest to join the cause, with the label launching a new Conscious Nation initiative that will see the brand become a more eco-friendly business. The movement sees the transition towards more sustainable materials being used for products, with the brand releasing its first ever recycled athleisure set yesterday.
The new Strike Set is made from a techno-fabric created with econyl regenerated nylon, which uses synthetic waste such as fishing nets to create a new nylon yarn. In addition to being highly sustainable, the activewear also boasts a UV protection of UPF 50+ and is every bit as comfortable and flexible as other activewear from the brand.
The Strike Set is just the first step for the brand, which is set to drop seven more sustainable pieces sometime in October. The next instalment will see the arrival of a Flex It set, two sports bras and three sets of leggings, all created from recycled materials.
In addition to the use of sustainable fabrics, the Conscious Nation movement will also see P.E Nation commit to fully renewable packaging by the end of the year. This means compostable envelopes and satchels, cardboard packaging and drawstring bags made from recycled PET plastic. It is also in the midst of re-designing all labelling and swing tags to be made from recycled materials and post-consumer waste come the end of the year.
The brand has said in a statement, "As a brand, we are deeply committed to our people and the planet...our goal is to implement social and environmental practices across the whole business to ensure that we are delivering conscious fashion all the way from the supply chain directly to the customer."
It's definitely a movement worth getting behind, so keep your eyes peeled for future sustainable drops by the brand. In the meantime, you can shop P.E Nation from the brand's online store as well as from stockists like David Jones and THE ICONIC.
More about sustainability:
- Ethical high-street fashion brands
- Sustainable beauty brands you need to know about
- The reusable homewares you need to reduce waste at home
Images: P.E Nation