Can Australian-movies-only streaming service OzFlix compete?

Posted: 13 November 2015 3:55 pm

OzFlix plans to highlight all of Australia’s cinematic history, but who’s going to sign up?

While the battle for streaming supremacy is largely fought between Netflix, Stan and Presto on the wide availability front, there are also a number of niche players in the market offering content of interest only to a limited subset of the movie watching audience.

OzFlix, as the name suggests, is planning to launch on an undisclosed date in 2016 with its hook being that every movie it offers will be Australian-made, stretching back through the rich and interesting history of Australian cinema.

That’s quite a worthwhile aim in terms of promoting the best (and worst) of Australian cinema, but it’s not entirely clear what the total value proposition will be, because at the moment all you can do is sign up to a mailing list to be notified when it goes live.

While the site has a small film strip promoting a few key Australian hit films such as Mad Max, Priscilla: Queen Of The Desert, Australia and Chopper as well as a video hype reel featuring a lot of notable names in Australian cinema, it’s not entirely clear what the entire catalogue at launch will consist of.

There’s also no word on what kind of monthly charge OzFlix would want for its services, although it would be surprising to see a niche player emerge charging much more than the industry standard of around $10 per month.

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