OVO Mobile pitches at V8 Supercars fanatics

Posted: 4 December 2015 12:53 pm

OVO’s pitch in the busy telco space is focused towards gearheads.

It’s been a long while since there’s been a sports-specific MVNO in the Australian mobile space, with the long-deceased Red Bull Mobile being the last notable example.

OVO, launching today, has a specific tie-in with the Australian V8 Supercar racing series as its primary additional sales focus.

In network terms, OVO operates on Optus’ 3G and 4G networks, with three plan tiers that bundle in unlimited Australian calls and texts as well as data in tiers of 1.5GB, 6.5GB and 9GB. While they've launched today, details of their extended pricing isn't clear from OVO's web site, so it's difficult to assess some of their relative value in the direct MVNO space.

Alongside each bundle is what the telco calls "OVO Time", which is essentially quota-free time to watch V8 Supercars specific content on the V8 Supercars website or in OVO’s own app. OVO promises exclusive content including trackside stats and commentary for V8 Supercars races as part of its value offering.

Mobile Packages are limited to a maximum of five hours of "OVO Time", with no clear way to buy more time if you wanted additional coverage, although OVO's interface does allow you to drill down into individual or team driver specifics if your fandom is very particular. OVO's tablet plans do allow for up to ten hours of V8 Supercars streaming depending on payment tier.

Here is how OVO’s current deals compare. At launch they’re offering $10 off the top line of each package for the first month only.

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