Optus offering free Xbox One – if you buy a Lumia
Optus’ latest promotional offer for customers signing up for the Microsoft Lumia 950 or 950XL on contract is a free Xbox One.
The tactic of bundling in additional bonus hardware with a phone contract has historically been popular with second-tier MVNOs, but occasionally the big players it too. Optus’ latest deal sees it offering the current top-tier Lumia phones, the 950 and 950XL on contract with a "free" Xbox One thrown in for good measure. Optus ran a similar deal last year, but only for pre-orders and limited to 300 customers.
The free Xbox One offer only applies to new customers signing up for a Lumia 950 or Lumia 950XL on an Optus contract of $80 or more per month. That only leaves three applicable pricing tiers for contract at $80, $100 or $120 per month for a minimum total cost of $1920, $2400 or $2880 respectively for the Lumia 950, and a little more for the 950XL.
Drop out of the contract and you’ll be charged a pro-rata rate for the handset and Xbox One respectively, except if you do so in the first 30 days, as Optus’ current early plan leaving deal also applies. Naturally, you’d have to return both the Lumia and the Xbox One if you went down that path. Optus does note that stocks are "limited" although it hasn’t specified the number of consoles it’s offering under the deal.
The promotional deal comes as new figures suggest that Windows Phone, the underlying operating system that the Lumia 950 operates on is losing popularity in Australia, having fallen from 7.3% of the market in Q1 2015 down to just 3.7% of the market for Q1 2016.
Update: Though the free Xbox One offer is now over, here are Optus' current plans for Lumia handsets: