Get unmetered science courtesy of Nat Geo and Optus
Optus and National Geographic launch an exclusive app with unmetered streaming and browsing for Optus customers.
This morning, Optus and National Geographic announced a new partnership to bring Nat Geo's signature content to the masses via an unmetered app. The new National Geographic app is exclusive to Optus customers for 18 months, though we tested it on the Telstra network by entering an Optus mobile number at the authentication screen and it worked fine.
The app itself is very tidy; it's a one-stop shop for all your Nat Geo needs. The front page is a "For You" section that learns from your interactions and surfaces some curated content based on your interests. From the bottom navigation bar, you can select "Watch", where you will find a huge range of original documentaries, videos and live television, "Look", where you will have direct access to Nat Geo's famous photo of the day and its insanely popular Instagram account (second to Kim Kardashian, we're told), and "Read", where you can access a massive library of Nat Geo's quality written content and stay up to date with the latest stories.
You can also tailor the content that surfaces by selecting your interests, whether that's a specific area, animal or moment in time. You can select as many topics as you like to tweak your feed.
A number of scientists were present at the reveal event, including Australian conservation biologist and National Geographic explorer Jodi Rowley. Expressing her vision for the app, Rowley chatted at length about her own path to scientific enlightenment. Rowley has made a name for herself in the scientific community through her many amphibian discoveries in Vietnam and her admirable mission for amphibian conservation. The Aussie scientist with a flair for frogs explained that the scientists in Vietnam are still discovering new amphibian species on the regular. It makes it difficult to help the dwindling numbers when you're still discovering what's out there.
Pull out a little further and this sentiment rings even more true with the general public. Rowley says that the ongoing demise of various frog species (and by extension, the rainforest's ecosystem), is partly a by-product of the lack of readily available information. You can't help fix a problem that you don't know exists. Thus the importance of National Geographic's app. It's an all-in-one educational resource that anyone with a smart device can access. Well, anyone with an Optus phone number for now.
The National Geographic app is available now for new, existing and re-contracting Optus My Plan Flex customers. As we mentioned already, it's also unmetered, meaning it won't use any of your allotted monthly data.
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