Optus adds data-free cricket coverage to Optus Sports
Fans of the crack of willow on leather will be able to tune into a 24/7 Optus Cricket channel as part of the telco’s growing focus on sports.
Optus’ latest sports salvo is deep in the baggy green. It has signed a deal with Cricket Australia that will see eligible Optus postpaid mobile and mobile broadband customers able to stream live Test matches, one day internationals, T20 internationals and Big Bash League matches without incurring additional data charges for doing so.
Cricket coverage will be available through to 28 February 2017 on Optus Sports as part of Optus’ exclusive deal with Cricket Australia. Exclusives with telcos and sport are fast becoming a key differentiator, with Telstra having deals in place with the ARL, NRL, NBL and Netball Australia, and OVO Mobile offering up V8 Supercars and Gymnastics content.
So what qualifies you for Optus Sports eligibility? It’s essentially the same setup as for Optus’ existing EPL coverage, so if you’re already getting (or paying) for that, the Cricket coverage will be yours at no additional charge. Optus isn’t varying the additional price you pay for Optus Sports with the Cricket included, so if you’re an Optus customer on a plan that doesn’t already include Optus Sports, you can pay a flat $15/month fee for access to its Sports package including EPL and Cricket.