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Whether you're looking for quick feedback from customers or you're an entrepreneur looking to test new project ideas, an online survey tool could be a great option.
Use this guide to compare online survey tools, including the key pros and cons to consider.
An online survey tool is a type of software that can give your company timely feedback about its products or services from a range of stakeholders.
A useful aid to your market research, online surveys can offer a range of customisable features to help you to better understand your customers and even predict their future spending habits. What's more, online surveys can lower the cost and admin involved with more traditional surveys or questionnaires.
Generally, online survey tools may be categorised into two groups:
Both of these types of online survey tools can be beneficial, depending on your needs.
Free online survey tools often use no-frills surveys that send out questions to a restricted set of stakeholders. Meanwhile, paid online survey tools usually include a wider range of functions. These may include the chance to export and analyse results data, A/B testing and question randomisation (a method used to restrict survey biases).
Which are the best online survey tools for you? Think about the following:
We reviewed these survey tools in September 2020. We endeavour to ensure that the information on this site is current and accurate but you should confirm any information with the product or service provider and read the information it can provide.
Let's take a look at some of the most popular online survey websites available in Australia.
Client Heartbeat is suited to individuals and companies willing to pay a little more to enjoy top-notch surveys. Client Heartbeat offers paid plans only, and these come with detailed tools for market studies and feedback collection.
As an up-and-coming player in the online survey market, Survey Planet offers useful tools with both its free and paid plans. Its software lets you create surveys and collect results in the cloud, before sharing them on a range of social media platforms. With more features in its development pipeline, Survey Planet is definitely one to watch.
Typeform may be a great option if you're looking to build quick online surveys with minimal focus on design. With the free version providing a whole range of features, Typeform allows you to engage your audience without breaking the bank.
While SoGoSurvey best caters to larger organisations and businesses, their free plans also offer great value to smaller enterprises and individuals. You'll also get access to a large and well-developed data management interface.
If you're a frequent user of Google services like Drive, you may want to try the search engine giant's own online surveying tool. Not only is Google Forms completely free, but it also offers some features — such as logo customisation — that are usually only available with paid plans.
Like Typeform, Survey Gizmo lets you craft surveys that have great aesthetic appeal and beautiful designs. However, certain features such as data encryption, form customisation, and getting answers from an unlimited number of respondents aren't available with Survey Gizmo's free plan.
Survey Monkey makes it easy for you to customise your forms through a variety of free templates. With Survey Monkey, its Basic Plan lets you can ask up to 10 questions and view responses from up to 100 people per survey.
Zoho Survey offers a standard online survey tool with its free plan. Its Pro plan is competitively priced — $39.05 per month will give you features including survey answer notifications and integration with Google Sheets.
Whatever the reason you need to conduct online surveys, it's important to spend some time exploring the tools available to you. Compare each of the providers above side-by-side and you may just find a tool that works for you based on your needs.
What extra features might I get with a paid plan?
Paid plans tend to offer a host of extra capabilities, including larger question sets (of typically more than 10) and different question types. You may also have a range of answer formats to choose from, such as star ratings. Many paid-for versions will let you add your company logo to your survey, unlike with some free plans.
What other types of software may I need to run a small business?
That depends on your business type and its budget. Examples may include CRM software and accounting software.
How could my company meet the cost of an online survey plan?
A small business loan may be one option to think about. Read our guide for more.
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