On-demand TV is becoming more popular with Australians

Peter Terlato 25 May 2016

girls_tv_Shutterstock_450

More than one-third of us now use Netflix, Presto, Stan and the rest.

While most every Australian is still watching regularly scheduled free-to-air television, more than a third of us are now utilising on-demand streaming services.

According to new research released by Roy Morgan, 90% of Australians 14 and over watched any "linear" free-to-air (FTA) television during an average week in the first four months of 2016.

The term "linear" in this case means switching on the TV and watching the broadcast from either Ten, Seven, Nine, ABC, SBS or an affiliate channel.

However, more than a third of Aussies now watch TV programs using non-linear on-demand services, such as subscription-based Netflix and Stan, the broadcast networks' catch-up TV services or Foxtel Play and Foxtel Go.

More than a quarter of us watch "linear" Foxtel from a set top box in an average four weeks.

While more than 40% of Australians watch only traditional linear FTA broadcasts, the research reveals that most linear FTA viewers now also watch Foxtel and/or on-demand.

The infographic below outlines the different ways in which Australians consumed TV in the first four months of the year.

While on-demand services are growing in popularity, Australia simply isn't a big enough market for multiple players. Echoing these claims, Aussie streaming TV service Quickflix went into administration last month.

If you're looking to make the switch to a subscription-based service you can learn about Australia's on-demand internet streaming media providers in our in-depth comparison.

Picture: Shutterstock

Data deals on finder

When will you get the NBN?
When will you get the NBN?

Find out when the NBN is coming to your area with our tracker.

More info...
Need more data?
Need more data?

Find plans with more than 10GB from Telstra, Optus, Virgin and more.

More info...
Norton Security Premium 5 Devices $89.99
Norton Security Premium 5 Devices $89.99

Protect your laptop, PC & mobile from viruses with Norton for $89.99.

More info...
Free streaming with Telstra
Free streaming with Telstra

Get a 3 month Netflix and Stan subscription free with Telstra.

More info...

Ask a Question

You are about to post a question on finder.com.au

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Disclaimer: At finder.com.au we provide factual information and general advice. Before you make any decision about a product read the Product Disclosure Statement and consider your own circumstances to decide whether it is appropriate for you.
Rates and fees mentioned in comments are correct at the time of publication.
By submitting this question you agree to the finder.com.au privacy policy, receive follow up emails related to finder.com.au and to create a user account where further replies to your questions will be sent.

Ask a question
feedback