On-demand TV is becoming more popular with Australians
More than one-third of us now use Netflix, Presto, Stan and the rest.
While most every Australian is still watching regularly scheduled free-to-air television, more than a third of us are now utilising on-demand streaming services.
According to new research released by Roy Morgan, 90% of Australians 14 and over watched any "linear" free-to-air (FTA) television during an average week in the first four months of 2016.
The term "linear" in this case means switching on the TV and watching the broadcast from either Ten, Seven, Nine, ABC, SBS or an affiliate channel.
However, more than a third of Aussies now watch TV programs using non-linear on-demand services, such as subscription-based Netflix and Stan, the broadcast networks' catch-up TV services or Foxtel Play and Foxtel Go.
More than a quarter of us watch "linear" Foxtel from a set top box in an average four weeks.
While more than 40% of Australians watch only traditional linear FTA broadcasts, the research reveals that most linear FTA viewers now also watch Foxtel and/or on-demand.
The infographic below outlines the different ways in which Australians consumed TV in the first four months of the year.
While on-demand services are growing in popularity, Australia simply isn't a big enough market for multiple players. Echoing these claims, Aussie streaming TV service Quickflix went into administration last month.
If you're looking to make the switch to a subscription-based service you can learn about Australia's on-demand internet streaming media providers in our in-depth comparison.