Now you can click-to-buy on screen

Mia Steiber 17 March 2016

kevin-eyelash-curler-edited-1Ever been watching an episode of The Bachelor or Keeping up with the Kardashians and thought, where can I get those shoes?

Well, a new app available on iOS and Android is about to answer your shopping prayers. It's called Ever and it's designed to give you click-to-buy functionality while watching YouTube videos or internet TV. Of course, many fashionistas will be able to identify clothing on their favourite celebs without help, but for the rest of us, an app like ever is a total godsend.

Ever comes as an app for iOS and Android and as an extension for Chrome. As an app, Ever is a double screening experience. When watching something, use the Ever app to take a screenshot of what's playing. Ever will then identify all the products in the frame and will provide you with links so you can purchase what you want. In the Chrome extension, items of particular interest in a video will appear in the top of the frame with a link to buy.

The extension of course has to be enabled for this to happen - Ever won't start throwing product links at you unless you want it to.

Never again will you have to watch a makeup tutorial and wonder desperately where the blogger bought their products. Never again will you have to covet Kylie Jenner's handbags and know that you'll never be able to track them down online. Never again will you have to watch Olivia Pope in the perfect white shirt and google and google until you go mad.

Ever might just be the best shopaholic app ever invented.

As with all apps that are trying to get off the ground, Ever doesn't work with every video, movie or show (yet). At the present, the app only works with a few sources but more are soon to follow.

Try it out for yourself here. I personally think it's going to get a place on my front page of apps.

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