download the finder app! App

Not everyone will be drinking beer and sparkly this silly season

Avatar
Peter Terlato
Posted: 9 December 2016 2:00 pm
News

Australian spirits liquor alcohol

Australians getting into the holidays spirits.

Beer and wine are far and away Australia's favourite alcoholic beverages, but research shows spirits remain very relevant, especially at Christmas and New Years.

As liquor retailers gear up for the festive season, Roy Morgan Research suggests there will be a surge in sales of spirits, with customers buying them as gifts or as part of planned holiday celebrations.

More than a quarter of Aussie adults consume spirits at least once in an average four weeks.

For the 70% of adults who enjoy at least one alcoholic drink, on average, every four weeks, wine is the most popular beverage (44.5%), followed by beer (38.5%) and then spirits (26.2%).

Cider (12.7%), ready-to-drink packaged beverages (10.9%), liqueurs (8.5%) and fortified wines (5.6%) were decidedly less popular.

Men (31.6%) are far likelier than women (20.9%) to enjoy spirits in any given four-week period.

Looking more closely, men are also more skewed towards dark spirits such as whiskey, bourbon/American whiskey and rum, while women tend to stick to white spirits like vodka and gin.

Age also impacts spirits consumption among Australians. Young drinkers aged 18-24 (37%) enjoy spirits at least once in any given four-week period, compared with 25-34 year-olds (29.4%).

Consumption rates decrease as Aussies get older, with those aged 50+ (21.4%) drinking less spirits, although this varies depending on the type of spirit.

While you're more likely to order a round of beers, nip of spirits or glass of wine at the bar, liqueurs are the basis for almost every cocktail ever created and among Aussies, one brand overshadows all others.

Latest shopping headlines

Picture: Shutterstock

Ask an Expert

You are about to post a question on finder.com.au:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.
Go to site